Media Watch - Sochi Sponsors Scrutinized; London Legacy; Sergey Bubka

(ATR) Controversy surrounds the upcoming 2014 Sochi Olympics and global focus turns to Olympic sponsors…The London 2012 legacy comes into question…Sergey Bubka faces one of his toughest competitions.

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Olympic Sponsors Stand by Sochi

Coca-Cola and McDonalds are standing by the 2014 Sochi Olympics, but not Russia’s anti-gay legislation. While both Olympic sponsors feel the country's recent "gay propaganda ban" contradicts the Olympic Charter, neither company called for the Russian government to reverse its legislation. Buzzfeed reports that both Coca-Cola and McDonalds plan to make "bullish bets on Russia’s rapidly expanding consumer market." But some critics predict most companies will choose not to associate themselves with a "gay-bashing exercise." Jennifer Rubin writes for theWashington Postand calls on the Russian government’s critics to "support human rights and punish Sochi sponsors." Aside from gay rights issues, Rubin says there are many reasons to scrutinize the Sochi Games and the "companies getting blood money for the mockery of the Olympic spirit." Olympic Games do not usually pass without some controversy. Global Post tours history and compares the upcoming Sochi Games to other Olympic Games marred war, violence, and human rights issues.London's Olympic Legacy

New statistics show that more than half of England’s population are now doing a recommended 150 minutes of exercise per week. BBC News "digs a little deeper" and finds reports that show "significant numbers of people doing very little exercise." As fireworks lit up the London sky during the 2012 Olympics opening ceremony, businesses in close proximity to the Olympic Stadium were not celebrating along with athletes and fans. An article inLondon Loves Business discusses why the London Games meant "game over" for several local businesses. Competition continues through Sunday at the International Association of Athletics Federation (IAAF) World Championships in Moscow. Reuters claims several "battered and bruised" athletes did not participate in this year’s World Championships following heavy competition in the 2012 London Olympics. Coverage surrounding the IAAF World Championships may become more focused on absent athletes rather than those in attendance at Luzhniki Stadium.IOC Presidential Race

The New York Times features an article on IOC presidential candidate and Olympic pole-vaulter Sergey Bubka. Bubka, usually a front-runner in competitions, finds himself as an "underdog" in the race for IOC President. The IOC will choose its new President on September 10. Aside from Bubka, the candidates vying for the presidential position include Thomas Bach, Denis Oswald, Richard Carrion, Ser Miang Ng, and C.K. Wu.

Compiled byNicole Bennett.

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