(ATR) Three years early, the International Olympic Committee and McDonald’s have terminated their worldwide sponsorship. One of the most visible of the worldwide sponsors, the demise of the relationship is a reflection of a changing market for Olympic sponsors.
Brand Channel website reviews the history and impact of the McDonald’s deal.
Globe & Mail columnist Cathal Kelly writes that McDonald’s withdrawal is symptomatic of deeper problems with the Olympics.
Australian marketing website Mumbrella provides a Down Under perspective on the Golden Arches.
The still shaky legacy of the Rio Olympics is the subject of Alan Abrahamson’s latest Three Wire Sports column.
Written by Ed Hula.
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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