James Hope-Gill, CEO at Skateboard England said: "We’re really excited that skateboarding is going to be included in the Olympics and that MATTA have created a fantastic way for us to spread the news."
Skateboarding’s inclusion at Tokyo 2020 reflects the IOC’s recent shift to create an urbanization in sport and focus on a youth audience.
The announcement launches today, on the internationally recognized annual #GoSkateboardingDay which encourages people to give Skateboarding a go.
"While Skateboarding’s Olympic inclusion was decided last August, we believe that general awareness is still quite low, so today’s a great opportunity for us to celebrate the news." added Hope-Gill.
Matt Campbell, Executive Creative Director at MATTA said: "The opportunity to work with James [Hope-Gill] and the Skateboard England team at this incredibly exciting time was not something we wanted to miss, and we are looking forward to seeing how Skateboarding evolves as a sport between now and 2020."
The creative partners Olympic iconography with the line ‘Grind for Gold’, which which references the fundamental Skateboarding skill and nods to the hard graft and training required to make it as an Olympic athlete.
Skateboarding’s attempted inclusion in 2012 and 2016 before being included in 2020. The event will encompass two disciplines for both men and women in Tokyo, ‘Park’ and ‘Street’.
For more information, please contact:
Skateboard England
James Hope-Gill
Chief Executive Officer
Email: james@skateboardengland.org
MATTA Matt Campbell
Executive Creative Director
Email: matt.campbell@makeitmatta.com
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