(ATR) A day before the first candidature file is due to the IOC, Los Angeles 2024 launched its bid logo at a special event Tuesday evening.
Los Angeles bid leaders gathered on the top floor of the USC skyscraper in downtown L.A. along with 100 Olympians and Paralympians to reveal the LA 2024 emblem that is a clear representation of the "City of Angels".
The design is the work of creative brand agency 72andSunny and features a soaring figure with a beam of light that spreads across the logo from a sun on the figure's chest. The light beam is a representation of the LA 2024 bid slogan "Follow the Sun".
"Everyday people follow the sun to our city in pursuit of their dreams, spurring unprecedented creativity, innovation and progress," said LA 2024 bid leader Casey Wasserman. "We’re inviting the world to Follow the Sun to California in 2024, to join us in LA for an Olympic and Paralympic Games that signal the dawn of a new era for the Olympic Movement."
LA 2024 waited until 5:45 p.m. Pacific Time to launch the logo in order to catch the Los Angeles skyline as it transitioned from day to night, producing the yellow, pink and blue hues that are reflected in the design.
Written by Kevin Nutley
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