For immediate release
February 21, 2017
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Bid leaders vow to draw inspiration from Air + Style’s successful convergence of Olympic sport and entertainment to engage and excite the next generation
Photos:
https://www.instagram.com/p/BQuC4fjAkS3/
https://twitter.com/LA2024/status/833447409820721152
Video: https://youtu.be/gi_iUovqnjI
LOS ANGELES - LA 2024 bid leaders today renewed their pledge to deliver a convergence of Olympic sport and cutting-edge entertainment to engage and excite youth following the successful Air + Style snowboarding and music festival here.
For the third year running, tens of thousands of young Angelenos witnessed a vast temporary 16-story snowboard jump tower over the iconic Los Angeles Memorial Coliseum for the world’s premier Big Air snowboard competition. The dynamic sport presentation was enhanced by globally recognized musical acts Major Lazer and Flume who headlined a star-studded line-up of musical guests playing on stages scattered around LA 2024’s proposed venue for Olympic and Paralympic track and field.
LA 2024 Chairman Casey Wasserman said: "On behalf of LA 2024, congratulations to Air + Style for staging a smooth, successful and thrilling weekend of sport and entertainment. Air + Style’s pioneering approach to engaging youth audiences through electrifying competition, world-class entertainment and cutting-edge use of the latest social media technologies reflects our vision for what LA 2024 can offer the Olympic and Paralympic Movements. LA is the global hub of entertainment, creativity and innovation, and LA 2024 aims to weave these into every aspect of the Games, from the Opening to the Closing ceremony, so as to firmly engage a new generation of Olympic and Paralympic enthusiasts for decades to come.
"Air + Style was also further proof of Angelenos’ insatiable appetite for sport. The rousing atmosphere on display this weekend at the Coliseum is a snapshot of the festival atmosphere and warm welcome athletes, the Olympic Family and fans could expect should LA be awarded the honor of being named host city."
For more information visit LA24.org.
LA 2024 can also be found on the following social media channels:
Twitter.com/LA2024
Facebook.com/LA2024
Instagram.com/LA2024
YouTube.com/LA2024
Snapchat.com/add/la2024
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