(ATR) The PyeongChang 2018 pictograms for the Winter Olympic and Paralympic sports utilize inspiration from the Korean language.
The 24 graphic images released today by the PyeongChang 2018 Organizing Committee (POCOG) are designed based on the Korean alphabet. The alphabet, known as Hangeul, only exists in Korea and contains 16 vowels and 14 consonants.
The designers drew from four consonants and three vowels to create the pictograms. PyeongChang 2018 also borrowed from the unique Korean language in its official Olympic and Paralympic logos.
Olympic fans will notice the pictograms on signage throughout PyeongChang during the 2018 Winter Games, helping to guide them to their favorite events.
POCOG says the pictograms "help express the movements of the joints and limbs which add[s] more dynamism".
"These flowing lines and dynamic images also try to reflect the Olympic spirit: the infinite potential, the challenging spirit and the passion that the athletes will show," POCOG said in a statement.
"I believe our design team has got the perfect balance with our designs to make them easily identifiable while also having a local connection and Korean feel as we have integrated our unique alphabet into the pictograms," added POCOG president Hee Beom Lee.
The PyeongChang 2018 Winter Olympics will be held from Feb. 9-25 in South Korea.The PyeongChang 2018 Paralympics follow shortly after, running from March 8-18.
Written by Kevin Nutley
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