Kobe Bryant Promotes LA 2028 Olympic and Paralympic Games with Film to Pharrell's "Freedom"

The Los Angeles Olympic and Paralympic bid committee in cooperation with the International Olympic Committee (IOC), yesterday announced its intention for Los Angeles to host the Olympic and Paralympic Games 2028.

To kick off the announcement, the bid released a film narrated by basketball legend and LA 2024 Athletes' Advisory Commission member Kobe Bryant set to Pharrell Williams’ "Freedom." The high energy footage flashes through sports at some of the proposed Olympic and Paralympic venues – like UCLA and STAPLES Center – and showcases LA’s diversity of geography and culture.

"There’s so many different cultures represented here, so many different ethnicities represented here, LA can be anything you want it to be," says Bryant. "It’s an opportunity to learn, no matter where you look."

From yoga on the beach to a boxer practicing at Watts Tower to engineers working on a robot, the film shows LA’s healthy, active, and innovative culture set against its beautiful natural spaces. In just two minutes, the viewer gets a taste of LA and leaves them wanting more.

Bryant closes the film saying, "If you think about it, to have the Olympics here and to have so many different cultures represented, would be a beautiful story to tell."

Watch "This is Our LA" here -

Twitter: https://twitter.com/LA2028/status/892193848113283072

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YouTube: https://youtu.be/CTnzqPEFz1g

For more information visit LA28.org.

LA 2028 can also be found on the following social media channels:

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Instagram.com/LA2028Games

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