(ATR) The IOC will ask bidders for the European broadcast rights to the 2018 and 2020 Games to set out their vision for the new Olympic TV Channel.
The IOC said Monday it had appointed IMG to manage the tender process for rights to the PyeongChang and Tokyo Games that opens on May 11.
The invitation to tender will provide organisations interested in acquiring the European rights with specific guidelines relating to bid submissions. The IOC has set a June 15 deadline for bids.
"The IOC will assess bids on their ability to meet the highest standards in broadcast quality, their capacity to reach the broadest possible audience across different media platforms, and their commitment to promoting the Olympic Games and the values of the Olympic Movement, as well as on the financial offer," the IOC said in a statement.
"Bidders will also be asked to outline how they would partner with the IOC on the new year-round Olympic Channel initiative, including through content and distribution support. The IOC will consider bids on a multi-territory or on a country-by-country basis," it added.
The creation of the Olympic TV Channel is being fast-tracked by the IOC under its plan to launch this new property in time for the Rio 2016 Olympics. Olympic Broadcast Services is responsible for developing the channel.
In the revamp of its administration announced last week, the IOC said that work on the organisational structure of the Olympic TV Channel was "well advanced".
Broadcast rights for the 2018 and 2020 Olympics have already been awarded in France and the U.K. to France Télévisions and the BBC respectively.
Reported by Mark Bisson
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