Four of Hollywood's biggest movie studios, Disney, Fox, NBCUniversal and Warner Bros., have thrown their acclaimed creative talents behind LA’s bid to host the 2024 Olympic and Paralympic Games to help LA 2024 connect the Games to the future.
LA 2024 announced its studio supporters to highlight during the month of February its plans to harness the city's creativity and entertainment to grow the Olympic Movement by inspiring young people from around the world. February is the culmination of Hollywood's award season, with Sunday's 89th Academy Awards held at the Dolby Theatre in Los Angeles.
Disney, Fox, NBCUniversal and Warner Bros. studios have enchanted billions of people around the world for generations at the forefront of global Hollywood storytelling. LA 2024 will harness these firms’ brightest talents and unrivaled global reach to tell Olympic and Paralympic Games stories in fresh, exciting ways and serve the Olympic Movement by helping grow the Olympic and Paralympic brand and engage a new generation of lifelong fans.
LA’s best on-screen and off-screen talent will play a central role in pre-Games communications activity, as LA 2024 harnesses iconic actors and artists, leading-edge technologies and new media best practices to build powerful engagement across the US and around the world. LA 2024 will offer partnerships between Hollywood’s greatest storytellers and the Olympic Channel, providing the IOC with an unprecedented opportunity to play a leadership role in the application of innovative technology in sports programming.
The climax of the Cultural Olympiad – the LA 2024 Arts Festival – will celebrate the historic role of Hollywood and Los Angeles in shaping the film industry, magnify the Olympic Values for a global audience, and provide a showcase for pioneering international artists.
LA 2024 will also use Hollywood’s mass entertainment expertise to create magical Opening and Closing Ceremonies that captivate the world and ensure maximum participation opportunities for all Angelenos.
LA 2024 Chairman Casey Wasserman said: "Hollywood is a dream factory and a beloved creator of stories that inspire and entertain people around the world. The Olympic and Paralympic Games create stories, and linking the magic of the Games and Hollywood is a dream come true. LA as a city is communicating to the world – and to the world’s youth in particular – every single day. We want to amplify the unique power of LA’s storytellers to promote the Games like never before and to capture the imagination of a generation."
Walt Disney Company Chairman and CEO and LA 2024 Vice Chair Bob Iger said: "LA is the creative capital of the United States. It is a city where technology, entertainment and new media meet and create globally relevant, captivating content. This industry is constantly changing, but the City of Angels will always be at its forefront thanks to the pioneering people and companies who choose to make their home here. That is what makes LA such an exciting environment to host the 2024 Olympic and Paralympic Games. Walt Disney once said, ‘Times and conditions change so rapidly that we must keep our aim constantly focused on the future.’ It is a philosophy that guides the Walt Disney Company today, and a philosophy that is fundamental to every aspect of the LA 2024 Olympic and Paralympic Games concept."
NBCUniversal Vice Chairman Ron Meyer said: "NBCUniversal is pleased to be part of LA 2024’s bid to bring the Olympic and Paralympic Games back to Los Angeles. With the city’s creative talent and imaginative storytellers, LA can bring excitement to the Olympic Movement and inspire future generations. Our diverse city is the perfect setting for a global audience to experience the Summer Games."
Warner Bros. Chairman and CEO Kevin Tsujihara said: "As a global entertainment leader, Warner Bros. has a long history of developing cutting-edge technology to enhance the viewing experience of audiences everywhere. For more than 90 years, we’ve been based in Los Angeles, where the culture of innovation and creativity have not only been critical to our success but also made Southern California the global hub of entertainment. We are delighted to support LA 2024 and contribute our storytelling and technical expertise to help design an unbelievable Games experience that will capture the imagination of the next generation."
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