(ATR) A new president is not the only change for the European Olympic Committees.
Ahead of the body’s General Assembly in Minsk, Belarus today, the EOC unveiled a new logo as part of an organizational rebrand.
The new logo features a mosaic design, containing 50 pieces. Each piece represents one of the 50 members of the EOC. Using the design of a mosaic was meant to symbolize "an art form synonymous with European history and culture," according to an EOC release.
"The EOC’s new look and feel is an excellent visual representation of Europe and the unifying role that sport plays across our continent," Janez Kocijancic, EOC acting president, said in a statement.
To showcase the logo, each National Olympic Committee present, placed a piece of the mosaic to create an enlarged version of the logo during the opening ceremony. The project to design the new logo began in April.
"Tonight’s logo reveal was an innovative way to introduce our new corporate logo to our membership," Kocijanic, added. "[They] will receive a full briefing during the General Assembly tomorrow about the new look and feel, and how to use it for marketing purposes."
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Últimas Noticias
Utah’s Olympic venues an integral part of the equation as Salt Lake City seeks a Winter Games encore
IOC president tells Olympic Movement “we will again have safe and secure Olympic Games” in Beijing
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
IOC president details Olympic community efforts to get Afghans out of danger after Taliban return to power
North Korea suspended by IOC for failing to participate in Tokyo though its athletes could still take part in Beijing 2022
