(ATR) For the second straight year, the Olympic Sports Social Media Ranking confirmsAround the Rings is a key source of news and information for Olympic stakeholders across the globe.
In the second annual survey by Burson-Marteller and TSE Consulting, two ATR correspondents were ranked in the top 10 journalists who are most followedby sports federations on Twitter. Only BBC Sport had as many followers.
Editor Ed Hula led ATR's ranks as the second most followed journalist throughout the Olympic Movement.
Around the Rings reporter Brian PInelli was tied for sixth on the list.
In addition, ATR was ranked second among media outlets most followed on Twitter by sports federations.
"We are extremely pleased with our showing in the 2017 Olympic Sports Social Media Ranking," says ATR Publisher Sheila S. Hula. "Having two of the top 10 most-followed journalists speaks to the quality of our content and how much our readers depend on ATR for accurate and reliable news about the Olympic Movement. As a paid subscription service, our universe of readers is smaller than free sites, but our audience is comprised of a who's who in world sport."
The study of media outlets and journalists was only a small part of the Olympic Sports Social Media Ranking, which looks at how international sports governing bodies use their social media channels, how effective their channels are and what lessons they can learn from each other.
"Social media platforms have become indispensable communication channels for international sports organizations," said TSE Consulting Managing Director Lars Haue-Pedersen in a statement.
"Social media has evolved drastically both in how we consume it and its importance within our society - especially within the sport industry. We hope that this year’s ranking inspires sports governing bodies in their approach to their digital communications now and in the years to come."
The complete 2017 Social Media and Olympic Sport Ranking is available here.
Written by Gerard Farek
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