Fifa adds hisense for 2022 world Cup - sponsor spotlight

FIFA World Cup 2022 Names Hisense Official Sponsor

“FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organizations and contribute to the success of what is sure to be an amazing event next year.” said FIFA Secretary General Fatma Samoura.

Hisense previously worked with FIFA for 2018 FIFA World Cup Russia. Hisense’s duties include on-site engagement opportunities and increasing logo visibility on various platforms in addition to creating advertising campaigns globally.

The FIFA World Cup Qatar 2022 will take place from November 21 to December 18, 2022.

Rugby World Cup 2023 Adds Asahi Breweries as Worldwide Partner

Japan’s Asahi Breweries joins World Rugby as official beer supplier for France 2023, following a record breaking Rugby World Cup 2019 hosted in Japan.

The federation said the 2019 edition exceeded commercial revenue projections due to Japanese and Asian brands involvement in the event.

Under the deal, Asahi Super Dry will become the Official Beer for the tournament.

“Asahi is a Japanese brand with big global ambitions and in many ways this deal reflects the glowing legacy of the 2019 tournament, which has driven huge interest from Japanese and wider Asia brands in Rugby World Cup, having witnessed how successful it can be in bringing a host nation together, attracting fans from around the world and creating new business partnerships.” said World Rugby Chief Executive Alan Gilpin.

Caster Semenya Wins Sponsor Support

One of the world’s leading brands comes to the aid of South African runner Caster Semenya. Lux, one of the brands of Unilever, launches a media campaign supporting Semenya’s battle with World Athletics to compete in the 800m event for women at the Tokyo Olympics.

World Athletics has ruled that Semenya must take medication to reduce her testosterone levels to compete. She is the 800m gold medalist from the 2012 and 2016 Olympics, titles she won prior to the 2018 edict from the athletics federation. Semenya refuses to take the medication.

Semenya is an intersex cisgender woman, assigned female at birth with XY chromosomes and naturally elevated testosterone levels. She has battled throughout her career in sport to compete as a woman. Her appeal against the World Athletics rules will be brought to the European Court of Human Rights.

The campaign sponsored by Lux titled “Born This Way” will raise the volume of her appeal via social media. An animated video featuring the runner is the centerpiece of the effort.

Maurice Lacroix Joins World Triathlon Championship Series

World Triathlon names Maurice Lacroix as official timekeeper for the World Triathlon Championship Series.

For the next two years, the Switzerland-based brand will join the federation for triathlon events worldwide.

Maurice Lacroix will make its debut as Official Timekeeper at the World Triathlon Championship Series in Yokohama for the 2021 season opener on May 15.

The top two winners for the World Triathlon Championship will receive the Maurice Lacroix Leader’s Timekeeper Trophy.

Written by Greer Wilson