The World Curling Federation and iX.co — the digital company of InFront Sports and Media — have extended their partnership until the summer of 2022.
With the Olympic and Paralympic Winter Games 2022 being held in Beijing, China, the Federation aims to continue the growth of its award winning Sina Weibo channel while also providing additional content developed specifically for the Chinese audience.
iX.co will continue to work with Beijing-based All Star Partner to deliver World Curling's Sina Weibo channel. This new enhanced partnership will see iX.co's content creation team attending the Beijing 2022 test events — the World Junior Curing Championships 2021 and World Wheelchair Curling Championship 2021 — to develop in-competition content for the Chinese audience.
World Curling Federation President, Kate Caithness said: "We are delighted to be continuing our partnership with iX.co and are excited to bring more engaging content to our curling family in China. The growth of our Sina Weibo channel in its first year was incredible and we look forward to seeing what we can achieve together in the lead up to the Olympic and Paralympic Winter Games Beijing 2022."
"iX.co and All Star Partner is proud to extend our partnership with the World Curling Federation for another two years," says Christoph Heimes, iX.co’s CEO. "Coming off the heels of helping the World Curling Federation be named as one of the leading international sport organizations in China at the Winter Sports Awards, we are excited to be enhancing their social media operations and onsite coverage during Chinese curling events."
The Sina Weibo channel is now the Federation's fastest growing and most subscribed channel with almost 95,000 followers since its launch in August 2019.
25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
McLaren report to FIBA confirms abuses in the Mali women’s basketball program
The investigation could not “independently verify” allegations against FIBA president Hamane Niang, who has resumed his duties after stepping aside during the probe.
ATR Extra: 1st ISF U15 World School Sport Games – Belgrade 2021
Olympic Channel is live streaming the basketball, basketball 3x3, football, judo and wrestling competitions during the event, which runs September 11-19.
International Judo Federation bans Algerian athlete and coach for 10 years for refusing to fight an Israeli at Tokyo 2020
Judoka Fethi Nourine and his coach Amar Benikhlef admitted they were withdrawing from competition to avoid a potential match with Tohar Butbul of Israel.
IIHF bans Belarus hockey president for five years for code of conduct violations - Federation Focus
Also: no contested election for next ITTF president; BWF calendar shrinks as event in India cancelled due to pandemic; FISU announces early bids for 2027 and 2029 World University Games
