The Union Cycliste Internationale (UCI) is pleased to announce its partnership with Norwegian free-to-airbroadcaster TV 2. The deal covers the period from 2017 to 2020.
The UCI and TV 2 have signed a partnership for the broadcast of the 2017 UCI Road World Championships,which will take place on Norwegian soil, in the city of Bergen. In addition, Norway’s commercialbroadcaster will screen a wide selection of other UCI events including for track, mountain bike, BMX, cyclocrossand trials.
TV 2 will also be the host broadcaster of the 2017 UCI Road World Championships and will take care ofinternational TV production, providing footage (live coverage, summaries, interviews, behind the scenes) toall right-holders.
"I am delighted by this agreement with TV 2," welcomed UCI President Brian Cookson. "Norway is sendinga strong message to the fans by broadcasting our sport on its free-to-air channel. It is a very encouragingsign of commitment from a country with a great cycling history. Concerning the 2017 UCI Road WorldChampionships, I am expecting a very exciting event in Bergen with great quality coverage from ourpartner."
"TV 2 is very pleased to have secured a long term agreement with the UCI," said TV 2 Chief ExecutiveOfficer Olav Sandnes. "Cycling is of great importance to us and we are thrilled to see the increase inviewing figures the last couple of years. The event will take place only a few months after we relocate ourmain office in Bergen and what better way to celebrate this move than by being the host broadcaster ofthis great event which takes place right on our doorstep."
For more information, contact:
Louis Chenaille
UCI Press Officer
+41 79 198 7047
louis.chenaille@uci.ch
John Zerafa
VERO Communications
+44 7813 814 816
jzerafa@verocom.co.uk
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