Sponsor Spotlight - FEI Signs First Top Partner; FLIR Wins Brazil Contracts

FEI Signs 1st Top Partner

FEI signed a sponsorship deal with Longines, the largest in the International Equestrian Federation's history.

The multi-year deal puts Longines as the "official top partner" of the federation, and the main sponsor of the FEI World Cup Jumping.

Longines replaces fellow watchmaker Rolex as the sponsor for that event.

"I am totally thrilled to welcome Longines as the FEI’s first top partner. This is the beginning of a new era for our sport and the FEI," said FEI president Princess Haya.

"Longines has always had a huge presence in our community and our new partnership is a true celebration of our shared passion. This is an immense moment for the FEI."

Full details of the partnership will be released Jan. 15 at a ceremony in Lausanne.

FLIR Awarded Olympic, World Cup Contract

Sensor systems manufacturer FLIR Systems was awarded a multi-million dollar contract for the 2014 World Cup and 2016 Olympics.

A statement from the company says the $12.5 million contract with Brazil's Special Secretariat for the Security of Major Events will provide security sensor systems, including airborne surveillance.

Coca-Cola Short Film

Ridley Scott and the late Tony Scott reintroduced the famous Coca-Cola bears in a short film for the company.

The short film "gives them extended, developed personalities" and goes into their backstories.

The film, which can be viewed here, comes right as Coca-Cola announced its Super Bowl ad campaign featuring the iconic bears.

Written by Aaron Bauer.

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