Richmond 2015, Sports Backers Unveil 'Conquer the Cobbles'

Registration Now Open for Opportunities to Ride, Run

Official 2015 UCI Road World Championships Road Circuit Course

As the top cyclists in the world compete at the 2015 UCI Road World Championships, Virginians and visitors from all over the globe will get their chance to tackle the same climbs and cobblestones that make up the championship course during two unique, public participation events.

Richmond 2015, the organizing committee of the 2015 UCI Road World Championships, and Sports Backers, the Richmond-based organization that produces and supports nationally recognized sporting events, announced today that they are partnering to produce "Conquer the Cobbles," a pair of evening public participation events taking place in conjunction with this September’s World Championships. The events include a running race and bike ride that will give participants a chance to experience the same Road Circuit Course that will be contested by competitors from more than 70 countries.

On Thursday, Sept. 24 beginning at 7 p.m., participants can enjoy a 10-mile running race that showcases the history and beauty of Monument Avenue as well as the challenging climbs of Libby Hill and 23rd Street. The following night, Sept. 25 beginning at 7 p.m., cyclists will get their crack at the championship circuit that awaits the best riders in the world. The riding event is limited to 2,015 entrants. Both events will provide participants with the safety of a completely closed course, live announcers and a festival atmosphere.

The Elite Women and Elite Men will compete for World Championships on the Road Circuit Course on Sept. 26 and 27, respectively.

"Imagine getting the chance to play Augusta the day before The Masters or Centre Court during Wimbledon’s fortnight," said Tim Miller, chief operating officer of Richmond 2015. "This truly is a unique opportunity for riders and runners to test themselves on the same course that will challenge the world’s best cyclists."

"We believe that Richmond’s residents can lead healthier and more productive lives if they incorporate physical activity into their daily routines," said Jon Lugbill, Sports Backers executive director. "Promoting safe and accessible bike and pedestrian infrastructure is one of many ways we are working to make Richmond one of the most active regions in the country. With that goal in mind, we motivate and encourage area residents to run and bike in significant community events like these to celebrate an active lifestyle."

Registration for both events is open now at http://richmond2015.us2.list-manage.com/track/click?u=15b9c6e3ebd270d688a5134fd&id=e8287982c2&e=7fc8c281e7.

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