On the Move: Lucien Boyer, Vlad Marinescu

(ATR) Lucien Boyer heads to Vivendi Group on Jan. 1 as Chief Marketing Officer after two decades at the firm now known as Havas Sports and Entertainment where he is currently CEO.

Boyer announced the move in an email.

"When I first created LMG (Lifestyle Marketing Group) in 1991 in Paris that ultimately became Havas Sports & Entertainment, my idea even back then, was to create "non-traditional advertising" and help brands get closer to people’s lives via their passions, engaging them and building meaningful relationships with major sports and entertainment stakeholders," he writes.

"I am proud to say that we were ahead of our time, pioneers in experiential, brand content, storytelling, brand engagement and broadly speaking, activation," he says.

Boyer will be succeeded by longtime Havas colleagues Pedro Avery who becomes Global CEO and Jérôme de Chaunac, named Global Managing Director of the Havas SE network.

"My role at Vivendi will thankfully allow me to stay in touch and hopefully keep on working together in the near future. From Universal Music Group to Canal Plus Group, to StudioCanal, Vivendi Content, Vivendi Talents and Live or Dailymotion, this represents an amazing opportunity to collaborate and create innovative and powerful brand engagement solutions together," Boyer says.

Vlad Marinescu Joins RSportz Inc.

Former SportAccord executive Vlad Marinescu is now president of RSportz Inc., heading global operations.

RSportz is a cloud-based sports software firm based in New Jersey with offices in California, New York, London and Dubai. The company provides sports organizations with software to better manage, integrate and engage membership and maximize revenues.

"It is my true belief that growth in Sport can only come from the combination and synchronization of physical and digital elements related to sport," says Marinescu in a statement.

"I am pleased to join RSportz, a company run by passionate sports people who are experts in state of theart technology and adding value for all people and organizations in the Sporting Environment."

The company website is rsportz.com.

"We are delighted Vlad has agreed to join our family of passionate sports technologists. He brings great global sports management experience and the drive to help us achieve our goals and ambitions of uniting the world through sport," says RSportz CEO Robin Kent.

Before joining SportAccord, Marinescu was with the International Judo Federation where he helped develop the international profile of the sport through increased broadcast coverage. Marinescu was a seven-time U.S. champion in karate as well as a Junior Olympic champion in water polo.

Written by Ed Hula.

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