Next SPORTEL+ eTALKS on 8 April: esports and traditional sports crossover

SESSION 1 – Esports & Traditional Sports – Cultivating the Crossover

8 April 2021 - 14:00 - 15:00 CEST

The first in the esports eTALKS series, will shine the spotlight on the ‘crossover’ trend for consolidations between communities from parallel and emerging ecosystems, such as esports with traditional sports. Hear from our expert panelists how this shift unlocks exciting new mutually beneficial partnerships for content owners, broadcasters, brands, digital platforms, agencies and data and technology providers, opening up new audiences and opportunities as the lines blur between tradition and innovation.

Speakers:

Romain Bigeard, Business Development Manager, RIOT GAMES

Hannah Brown, Chief Strategy & Business Development Officer, FORMULA E

Magnus Leppäniemi, President of Esport, EEG

Nicolas Maurer, CEO & Co-Founder, TEAM VITALITY

Sam Cooke, Co-Founder & Managing Director, ESPORTS INSIDER (Moderator)

SESSION 2 – Opportunities in Esports for Broadcast & Production

8 April 2021 15:00 - 16:00 CEST

New collaborations and cross industry knowledge best practices are powering creative new channels for the production and distribution of (e)sports media content which accelerated during the early months of the COVID-19 crisis. Esports was catapulted ahead of its traditional sports ‘big brother’ as a medium for entertaining sports fans, not only across streaming platforms, but also emerging via linear channels hungry for content throughout the live sport hiatus, to keep fans entertained and on board. Learn more on how the seeds have been sown for fruitful partnerships moving forward.

Speakers:

Ethan Cooper, CEO & Co-Founder, SKYBOX

Nigel Crow, Business Development & Sports Rights Executive, BBC

Alexander Lewin, VP Distribution & Programming, BLAST

Remer Rietkerk, Head of Esports, NEWZOO

Kirsty Endfield, Founder & Director, SWIPE RIGHT PR (Moderator)

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