NBC Sochi Ad Sales; Broadcaster for OCA Events; Insurance Sponsor for Rugby Sevens

NBC Sees $800 Million in Ad Sales

NBC announced it's on pace for $800 million in ad sales for the Sochi 2014 Winter Olympics.

That total would be a Winter Games record, and according to NBC Sports marketing and sales VP Seth Winter, is without ad-buys from Anheuser-Busch or Hilton hotels, both of which are U.S. Olympic Committee sponsors.

"Based on our pacing, we will have a record on hands," Winter was quoted by AdAge, adding that the decisions from the two USOC partners is "disappointing." He estimated that between 75 and 80 percent of all ad time for the Games has been purchased.

The publication reports that Coca-Cola and AT&T have purchased primetime ad slots, and deals are "on the cusp" with Visa and McDonald’s.

Asian Games Broadcaster

Ten Sports will broadcast the 2014 Asian Games as well as four OCA competitions in the Indian Subcontinent.

The deal includes the 2013 Asian Indoor & Martial Arts Games, 2013 Asian Youth Games, 2013 Asian Games Centennial Festival, and the 2014 Asian Beach Games.

Ten Sports served as the broadcaster for the 2010 Asian Games in Guangzhou.

"We are extremely delighted to partner with the Olympic Council of Asia for telecast of Asian Games 2014," said Mr. Atul Pande , CEO Ten Sports.

"We are committed to promote the spirit of the Asian Games and are delighted that our viewers can now be part of the excitement as they watch, share and celebrate the 2014 Asian Games and additional OCA tournaments on our platforms".

Rugby World Cup Sevens Partner

AIG was named the global insurance partner of the Rugby World Cup Sevens in Moscow.

A statement said, AIG will help rugby grow its brand in "key markets" including Asia, Africa, and South America.

"Rugby, and more specifically Sevens, is a sport that we believe mirrors our key objectives and work ethic and we are delighted to be involved in one of the premier and most exciting Rugby competitions across the globe," said Daniel Glantz, Global Head of Sponsorship at AIG.

OSMI Retain Premier League Rights

Optima Sports Management International was awarded the broadcasting rights for the Premiere League in Sub-Saharan Africa.

The deal, which runs through 2015-16, covers 50 countries.OSMI has held the rights to the Premier League in Sub-Saharan Africa since 2007.

"We are delighted at this news and are thankful to the Premier League for the opportunity given to us to extend our tenure, thereby allowing us to build on the extensive experience that we have built up on the continent in the free-to-air space," said Rotimi Pedro, CEO of OSMI.

"It is pleasing to know that the Premier League values our partnership and recognises the role we play in the Sub-Saharan Africa market."

Compied by Aaron Bauer.

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