JOMA to Dress Buenos Aires 2018 -- Sponsor Spotlight

(ATR) Also: Infront and FIS team up on marketing deal for 2023 and 2025 world ski championships.

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(ATR) The Buenos Aires 2018 Organizing Committee has signed a sponsor agreement with Sport clothing company JOMA to produce uniforms for the third summer edition of the Youth Olympic Games.

JOMA will make around 15,000 special outfits for personnel, volunteers and technical officials for the YOG that will take place in the Argentine capital in October.

"Our uniforms will be inspired from the colors of our visual identity and will demonstrate the energy of the Buenos Aires 2018 team", said the general director of the Buenos Aires 2018 Organising Committee, Leandro Larrosa in a statement.

The Buenos Aires 2018 uniform will be composed of a hat, polo shirt, pants (that can be made into shorts), sweatshirt, rain jacket with hood, a backpack made with eco-friendly cloth, and a rain poncho.

The agreement includes the creation of a special piece of clothing for the torch bearers during the Youth Olympic Flame relay that will take place between August and September.

In total the company will manufacture 100,000 items.

The agreement allows JOMA to become a Buenos Aires 2018 bronze category sponsor.

FIS, Infront Reach Marketing Deal

Infront has been awarded the marketing of all media and commercial rights to the FIS Alpine World Ski Championships and the FIS Nordic World Ski Championships for 2023 and 2025.

The agreement includes the distribution of worldwide media rights across all platforms and territories. It also covers the complete spectrum of television, other broadcast and digital distribution channels, commercial rights, including the sponsorship and hospitality packages. Infront will also be responsible for media production of the four FIS events to broadcasters.

"The FIS World Championships in the Alpine and Nordic Events have demonstrated their status amongst the most important winter sports events," FIS president Gian Franco Kasper said in a statement.

"We are confident that the partnership between FIS and Infront to market and broadcast the Championships in 2023 and 2025 can develop them further and extend their global footprint."

This agreement was announced this week at the spring meeting of the FIS Council during the FIS Congress in Costa Navarino, Greece.

The FIS Congress chose the hosts for the 2023 FIS Alpine and Nordic World Ski Championships on Thursday. Courcheval-Meribel won the bid to host the Alpine while Planica, Slovenia was successful in its fourth try for the Nordic.

Written by Gerard Farek

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