Inaugural ArtAccord to Launch at SportAccord World Sport & Business Summit in Ekaterinburg

SportAccord has announced that the inaugural ArtAccord will bring a new creative concept to the SportAccord World Sport & Business Summit 2021 in Ekaterinburg by showcasing the work of some of Russia’s best and brightest artists.

ArtAccord will take place during SportAccord 2021, which will run from 23-28 May, giving delegates the opportunity to experience pieces of art in an intimate, gallery-like setting after being introduced to some of the profiled artists.

The event will kick-off on Sunday, 23 May 2021 with Welcome Addresses from Dr. Raffaele Chiulli, President of SportAccord, and other prominent Russian figures from the Sverdlovsk Region and visual arts community followed by cocktails and canapés to allow attendees to take in the pieces and connect with other art enthusiasts.

The launch of ArtAccord builds on SportAccord’s embrace of art and culture at previous editions of the World Sport & Business Summit in Russia. Notably, delegates at SportAccord 2013 in Saint Petersburg were granted a private visit to the famous State Hermitage Museum, and the work of the late Tuman Zhumabaev, one of Russia's most prominent contemporary artists, was featured in an Art Gallery exhibition at SportAccord 2015 in Sochi and SportAccord 2019 in Gold Coast.

Ekaterinburg, the host of the SportAccord World Sport & Business Summit 2021, has forged an international reputation as a hub of art and culture, as well as sport. The city is home to numerous globally renowned institutions, such as the Ekaterinburg Museum of Fine Arts and the Ekaterinburg State Academic Opera and Ballet Theatre.

"We have always been keen to showcase local artistic and cultural offerings at the SportAccord World Sport & Business Summit, providing delegates with an insight into the fabric of our host cities, regions and countries," SportAccord Managing Director Nis Hatt says.

"Ekaterinburg has a heritage that is steeped in arts and culture, and we have a wonderful opportunity to give attendees a unique experience through the inaugural ArtAccord. I would like to thank the Sverdlovsk Region, Ekaterinburg, and the Ekaterinburg Museum of Fine Arts for supporting this exciting initiative, which I am sure will prove to be a memorable addition to SportAccord 2021."

Regional Minister of International and Foreign Economic Relations of the Sverdlovsk Region, Mr. Vasily Kozlov says: "ArtAccord will provide a platform for some of Russia’s most engaging artists to reach a wider audience through the international sporting community. We believe delegates will be inspired by what they see and experience during this innovative new part of the SportAccord 2021 programme in Ekaterinburg."

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.

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