FILA, the international governing body of wrestling, is one step closer to approving a significant change to its brand identity.
The FILA Bureau, an executive committee overseeing the international governing body of wrestling, voted Friday to approve the name "United World Wrestling" as the new name for the sport’s international federation. The bureau also approved a new logo and steps to better improve the brand consistency of marquee wrestling events around the world. The United World Wrestling logo will be released at a later date.
In approving the changes the FILA Bureau accepted that international wrestling needed to create a globally recognized brand that represents the core values of wrestling as well as the new energy behind an organization that only a year before was battling for its spot on the Olympic Programme.
"I think in order for us to move forward, we needed to identify the shortcomings of the past and work hard to improve them," said FILA President Nenad Lalovic. "I think that with a new visual identity that is both distinct and represents the values of wrestling, we all have another reason to be excited for the future of our sport."
FILA has been working for the past several months with the branding agency Olive Grove to help develop the new name and visual identity. The plans include a strategy for creating visual consistency among the wrestling organization’s several World and Continental Championships.
The new name and logo will be proposed to the FILA Congress at their meeting which will take place in Tashkent, Uzbekistan on September 7, just prior to the 2014 FILA World Championships.
Once approved, United World Wrestling will immediately become the new name for the international governing body of wrestling.
20 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
McLaren report to FIBA confirms abuses in the Mali women’s basketball program
The investigation could not “independently verify” allegations against FIBA president Hamane Niang, who has resumed his duties after stepping aside during the probe.
ATR Extra: 1st ISF U15 World School Sport Games – Belgrade 2021
Olympic Channel is live streaming the basketball, basketball 3x3, football, judo and wrestling competitions during the event, which runs September 11-19.
International Judo Federation bans Algerian athlete and coach for 10 years for refusing to fight an Israeli at Tokyo 2020
Judoka Fethi Nourine and his coach Amar Benikhlef admitted they were withdrawing from competition to avoid a potential match with Tohar Butbul of Israel.
IIHF bans Belarus hockey president for five years for code of conduct violations - Federation Focus
Also: no contested election for next ITTF president; BWF calendar shrinks as event in India cancelled due to pandemic; FISU announces early bids for 2027 and 2029 World University Games
