FEI and Horse Pilot Find the 'Right Fit' With New Apparel Sponsorship Agreement

30 Apr 2019

The FEI and equestrian apparel provider Horse Pilot have signed a four-year deal which will see the French company become the Official FEI Equestrian Apparel Supplier through to 2023.

"Horse Pilot was the logical choice of apparel supplier," FEI Commercial Director Ralph Straus said. "They are a young, dynamic company with a passion for developing high performance quality sports clothing for athletes. We know that their experience in apparel development will translate well for the specific professional demands of our onsite operational staff."

Founded in 2010 by friends Aurélien Guillon, Simon Dewavrin and Guillaume Janin, the company’s goal is to guarantee the best possible riding experience whatever the weather conditions. Horse Pilot also has strong sporting representation in Jumping, Eventing and Dressage through its partnerships with professional athletes around the world. Plans are also in place for the company to produce a bespoke clothing range exclusively for the FEI to be launched in 2020.

"We are incredibly excited to become the official apparel supplier for the FEI," Aurélien Guillon said. "Our partnership with the FEI plays a key role in maximising Horse Pilot’s global exposure and visibility. Our aim has been to bring design and innovation to all equestrian athletes."

25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only