Adecco Signs Extension with ITF -- Sponsor Spotlight

(ATR) Leading human resources company Adecco will stay on as the official HR supplier of the International Tennis Federation for three more years.

Adecco has sponsored and been an official supplier of ITF competitions such as the Davis Cup by BNP Paribas since 2002. The new deal makes Adecco the official HR supplier for both the Davis and Fed Cups by BNP Paribas.

The new extension begins this weekend at the Davis Cup World Group semifinals and runs through 2019.

"It is great news that Adecco has extended their sponsorship of Davis Cup and Fed Cup by BNP Paribas for an additional three years. Over the years we have come to appreciate and respect the commitment of Adecco to our competitions, and our relationship with them has evolved from sponsorship to friendship," said ITF president Francesco Ricci Bitti.

Adecco Group chief executive officer Alain Dehaze says the deal was fueled by their commitment to sports across the globe.

"Adecco’s long-standing association with the world of sport is embedded in our core values of team spirit, responsibility, passion, entrepreneurship and customer focus. As the world’s leading provider of HR solutions, we are able to bring and share with this partnership, our strong expertise in recruitment and HR management," Dehaze said.

UCI Gets New TV Deal

Norwegian broadcaster TV 2 will partner with the International Cycling Union for three years from 2017 to 2020.

The deal begins with the UCI Road World Championships that take place in Bergen, Norway in 2017. As part of the deal, TV 2 will take care of international television production and providing footage to rights holders as the host broadcaster.

Footage provided by TV 2 will include live coverage, summaries, interviews and behind-the-scenes coverage.

"TV 2 is very pleased to have secured a long term agreement with the UCI. Cycling is of great importance to us and we are thrilled to see the increase in viewing figures the last couple of years," said TV 2 chief executive officer Olav Sandnes.

"Norway is sending a strong message to the fans by broadcasting our sport on its free-to-air channel. It is a very encouraging sign of commitment from a country with a great cycling history," said UCI president Brian Cookson.

Longines Masters Heads to Los Angeles

One million dollars will be up for grabs this October as the world’s best equestrian riders converge upon Los Angeles, California for the first event in the Longines Masters series.

The event will be attended by 17 Olympians, 23 World Equestrian Games team members and 11 World Cup Finals medalists. The Longines Masters in Los Angeles will run from October 1-4.

"Los Angeles is a premier destination for international competition, and some of the best athletes in the world call it home. As we work to bring the Olympic Games to our city in 2024, we are thrilled to welcome the world’s top show jumpers—many of them Olympians and Olympic hopefuls—to compete in the Longines Masters of Los Angeles," said Los Angeles Mayor Eric Garcetti.

The second Longines Masters event will take place in Paris December 3-6, while the last will take place February 19-21 in Hong Kong.

Any athlete to win all three competitions consecutively will earn the Masters Grand Slam title as well as a bonus of $1,000,000. Winning two consecutive events earns the rider a $500,000 bonus.

Written by Kevin Nutley

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