The American non-profit organization People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, said they have written a letter to International Olympic Committee (IOC) President Thomas Bach asking him to intervene in the negotiations between the Paris 2024 Organizing Committee and potential partner Moët Hennessy Louis Vuitton (LVMH).
LVMH has yet to be named as an official partner of the Paris 2024 Olympics, although the company owned by billionaire Bernard Arnault, has been frequently mentioned in association with the Paris 2024 Games.
PETA and their three million members sent a letter to Bach, “urging him to give the green light to LVMH’s sponsorship only if the luxury giant commits to stop selling fur and exotic skins, as the production of these items is not only excruciatingly cruel to animals, but also poses a significant risk of triggering a new zoonotic pandemic.” The letter is signed by PETA vice president Mimi Bekhechi.
Bekhechi explained outbreaks of COVID-19 have affected animals and people on fur farms in France, Denmark, Italy, the Netherlands, Spain, Sweden and the U.S.
“LVMH has so far failed to act responsibly and continues to endanger public health with its mink coats and python bags. We all know the terrible impact COVID-19 has had on billions of lives around the world, so it would be wrong for the next Olympic Games to be sponsored by a company that supports these dangerous industries.”
In the letter, PETA mentioned other luxury fashion brands like Chanel, Burberry, Calvin Klein and Victoria Beckham have all banned fur and exotic skins from their collections.
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