Jamaican sprinting great Usain Bolt has made a move to trademark his iconic pose. The documents were filed in the United States last week, and Bolt plans to use the logo on merchandise such as clothing, sunglasses, bags and even restaurants.
Bolt won eight Olympic golds across three Olympic Games beginning in Beijing 2008 and ending in Rio 2016 just before his retirement in 2017. Bolt still holds the world record in the 100m with an astonishing time of 9.58 seconds and the 200m with a time of 19.19 seconds.
Following his wins, Bolt was known to lean back in a position reminiscent of a lunge while pointing upward. The documentation filed for the trademark states, “The mark consists of the silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward.”
With such a noticeable pose in the track and field world, it will be interesting to see if Bolt is able to put his brand into production on a grander scale like Michael Jordan’s Jumpman silhouette or Shaquille O’Neil’s Dunkman logo.
The track has not looked quite as energetic since his exit in 2017, so it would be great to see a friendly face, or silhouette, being shown once again.
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