Leandro Larrosa named IOC’s new Director of Digital Engagement and Marketing

The Argentine communications and marketing expert will begin his new role next month

Guardar

The International Olympic Committee (IOC) has named Leandro Larrosa as their new Director of Digital Engagement and Marketing, beginning in May.

Larrosa will join the senior IOC leadership team, and will play a key role in the moving forward the Olympic Agenda 2020+5, along with collaborating his team in Lausanne, Switzerland with the Olympic Channel Services team in Madrid, not to mention all other IOC departments.

“I am very proud to be the first Argentinian director,” Larrosa told exclusively to Around the Rings. “I’m excited to collaborate and implement the digital strategy aligned with the innovative vision President Bach has for the future of the Olympic Movement.”

The Olympic Movement is something Larrosa is very familiar with having overseen the organization of the 125th IOC Session in Buenos Aires in 2013 as CEO of the Organizing Committee. He was also the Director of Buenos Aires’ successful bid for the Youth Olympic Games in 2018 and the CEO of the Buenos Aires 2018 Organizing Committee. The 2018 Youth Olympic Games were the most digitally consumed, and also featured the first opening ceremony to be open to the public in a city center.

“His knowledge of communications and brands, combined with the role he played in the successful delivery of the Buenos Aires 2018 Youth Olympic Games, provide a valuable asset to the IOC’s Digital Strategy and the entire Olympic Movement,” said IOC Director General Christophe De Kepper.

In addition to his work with the IOC, Larrosa served as General Director of Institutional Images and a political advisor to the Argentinian Vice-President. He was also Director of Communications and Technology for Buenos Aires, and started his own consultancy firm, The Delivery Partner, in Madrid.

Larrosa will begin his new position with the IOC next month, and he is eager to lead the IOC forward.

“We have the challenge, together with the Olympic Channel and the rest of the stakeholders to develop a new digital business model for the IOC,” he told Around the Rings.

“I’m proud to be in a position to continue implementing the Digital Strategy as part of Olympic Agenda 2020+5.”

Guardar

Últimas Noticias

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rugby 7s: the best player of 2023 would only play the medal match in Paris

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”