(ATR) Sport is a proven foundation for success in business, and a group of inspiring athletes and entrepreneurs are setting out to make business success a reality for many more women to come.
Earlier in the week, the Olympians Reunion Centre by EY hosted ‘Women. Fast Forward’ - a special event showcasing the work being done to see more women excel in their careers after sport.
"The world needs more women leaders and we believe that female athletes are one of the best – and often untapped pools of leadership talent in the world," said Beth Brooke-Marciniak, EY Global Vice-Chair of Public Policy.
Inspired by EY’s involvement with the Rio 2016 Olympics, Brooke-Marciniak was instrumental in forming the Women Athletes Business Network.
"Athletes often don’t have role models in business," she said.
"They have no road maps, no guidance and no future – they see their only future as a coach or as a commentator. But these women have the skills – they know how to win; how to lose; how to come back again and again.
"The journey to success in business is not all that different to the journey to becoming an Olympian – the world undervalues the skills they possess."
One of the projects being run by the network is a female athlete mentoring program. Now in its second year, the program connects young women with top female executives from the International Women’s Forum, a global network of more than 6,000 women business leaders across 33 nations and six continents.
Brooke-Marciniak is a strong believer that success in sport produces success outside of sport.
"We have a chance to make a real difference – we just have to hit the fast forward button," she said. "With our focus on women and their success after sport, we can build an even better working world."
Her sentiments are echoed by EY Global Chairman and CEO Mark Weinberger.
"Athletes have demonstrated excellence and long, hard work both as teams and individually," he said. "They are successful and they know what it takes to get it done. They are very self-motivated, they inspire other people, they work hard to become successful and make others successful and that’s what you look for in anyone you want to hire in business.
"So we have seen tremendous characteristics in those athletes who have been successful to carry over into business and so we are trying to foster that wherever we can."
Read more about the Women. Fast Forward initiative here.
Read more about the Women Athletes Business Network Mentoring Program here.
#WomenFastForward
Written by Alice Wheelerin Rio de Janeiro
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