Waterman League today announced the appointment of REDTORCH as their official Digital Agency for its APP World Tour.
"The inaugural APP World Tour will be our sport’s defining moment," says Tristan Boxford, CEO, Waterman League Group.
"It’s the official World Championship Tour for Paddleboarding (also known as Stand Up Paddle): our brand-new identity and direction will bridge the gap between traditional and lifestyle sports."
With a global schedule that includes 8 stops in 5 countries across 3 continents, Tristan believes the partnership with REDTORCH can introduce the sport to a whole new audience.
"The unique selling point of Paddleboarding is that’s it’s a form of surfing you can enjoy anywhere there’s water…surfing comes to the city!" smiles Tristan.
"REDTORCH's wealth of experience in digital, strategy, and communications makes them the perfect Agency to communicate our message and drive growth of the Tour."
REDTORCH will create digital strategies, increase APP’s fan engagement, and grow live-stream viewing figures.
"The opportunity to partner with one of the world’s most innovative sports is a dream come true," said Alex Ross, Commercial Director, REDTORCH.
"We’re now focused on communicating an unmissable sporting experience to a global audience of millions."
The 2017 APP World Tour kicks off 11 – 24 February at Sunset Beach on Oahu’s North Shore, and includes the discipline of Surf.
Learn more at www.appworldtour.com
For more information, please contact:
Media Contact
Chris Argyle-Robinson, Strategy Director, REDTORCH
Email: chris.ar@redtorch.co
Tel: +44 (0)207 036 8084
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