WADA AND WORLD ROWING PROMOTE CLEAN ROWING AT 2017 WORLD ROWING CHAMPIONSHIPS / L'AMA ET WORLD ROWING FONT LA PROMOTION DU SPORT PROPRE AUX CHAMPIONNATS DU MONDE D'AVIRON 2017

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Sarasota-Bradenton, 26 September 2017 – The World Anti-Doping Agency (WADA) and the World Rowing Federation (FISA) are working together to promote clean sport by delivering the latest instalment of WADA’s Legacy Outreach program (Legacy Outreach) at the 2017 World Rowing Championships in Sarasota-Bradenton, United States, from 23 September to 1 October 2017.

FISA Athletes Commission Chair, Lenka Dienstbach-Wech spearheaded the initiative and encouraged her fellow Commission members to help lead this clean sport program for rowing.

"WADA is pleased to partner with World Rowing in our latest edition of Legacy Outreach," says WADA Director General, Olivier Niggli. "Athlete engagement is a top priority for WADA and therefore, it is encouraging to see so many athlete representatives promoting clean sport as a top priority for them as well," Niggli continued. "We believe that this Legacy Outreach initiative is beneficial for FISA and will provide them with the tools and materials they will need to run their own successful outreach programs in the future."

"The FISA Athlete Commission is happy to join this Legacy Outreach project in partnership with WADA," says Dienstbach-Wech. "We want to highlight to our clean athletes that there is no place for doping in our sport," she continued. "Rowing and our athletes stand for sportsmanship, fair play and respect; and, with this program, we would like to show the world our values."

At this year’s World Rowing Championships, the Legacy Outreach Program will be showcased in a bid to raise awareness and promote clean sport to a generation of athletes. Using the hashtag #iRowClean, there will be an interactive information booth and pledge to clean sport at the venue where athletes, coaches and other team officials can visit.

Olympic rowing silver medallist and member of WADA’s Athlete Committee, Andréanne Morin, is also joining the program. "As a retired athlete, I am happy to give my time to join this powerful initiative to promote clean rowing and to engage a current generation of rowing athletes around why they ‘choose to play true’," she continued. "By giving back to a sport that has given me so much, I hope I can play my part in sharing what I know and empowering others to understand their rights and responsibilities."

The aim of WADA’s Legacy Outreach program is to support key stakeholders in developing and delivering sustainable anti-doping awareness programs in order to promote clean sport. WADA’s role is to lead from behind by developing and tailoring each awareness campaign to the stakeholders' needs and supporting them with the initial delivery.

– ENDS –

Maggie Durand

Coordinator, Media Relations and Communications

Phone: + 1-514-904-8225

E-mail: media@wada-ama.org

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The World Anti-Doping Agency (WADA) is the international independent organization created in 1999 to promote, coordinate and monitor the fight against doping in sport in all its forms. The Agency is composed and funded equally by the sports movement and governments of the world. Its key activities include scientific research, education, development of anti-doping capacities and monitoring of the World Anti-Doping Code - the document harmonizing regulations regarding anti-doping in all sports and all countries.

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Sarasota-Bradenton, le 26 septembre 2017 – L’Agence mondiale antidopage (AMA) et la Fédération internationale des Sociétés d’aviron (FISA) travaillent ensemble afin de promouvoir le sport propre dans le cadre de la plus récente édition du Programme de sensibilisation « Héritage » de l’AMA aux Championnats du monde d’aviron 2017, qui se tiennent à Sarasota-Bradenton, aux États-Unis, du 23 septembre au 1er octobre 2017.

Lenka Dienstbach-Wech, présidente de la Commission des athlètes de la FISA et fer de lance de cette initiative, a incité ses collègues de la Commission à contribuer à l’avancement du sport propre dans le monde de l’aviron.

« L’AMA est heureuse de s’associer à World Rowing pour cette nouvelle édition du Programme de sensibilisation "Héritage", affirme Olivier Niggli, directeur général de l’AMA. L’engagement des sportifs est une priorité pour l’AMA et, par conséquent, il est encourageant de voir autant de représentants de sportifs faire eux aussi de la promotion du sport propre une priorité absolue. Nous sommes convaincus que le programme sera profitable à la FISA et qu’il lui procurera les outils et le matériel nécessaires pour mettre en œuvre ses propres programmes de sensibilisation à l’avenir. »

« La Commission des athlètes de la FISA est ravie de se joindre au Programme de sensibilisation "Héritage" en partenariat avec l’AMA, déclare Mme Dienstbach-Wech. Nous voulons faire savoir à nos sportifs propres qu’il n’y a pas de place pour le dopage dans notre sport. Pour le monde de l’aviron et nos athlètes, l’esprit sportif, le franc jeu et le respect sont des impératifs, et nous souhaitons par ce programme montrer au monde les valeurs que nous défendons. »

Cette année, aux Championnats du monde d’aviron, le programme « Héritage » sera mis en valeur dans l’optique d’éveiller les consciences et de promouvoir le sport propre auprès de la nouvelle génération de sportifs. Outre le mot-clic #iRowClean créé pour la cause, il y aura un kiosque d’information interactif que les sportifs, les entraîneurs et les autres officiels pourront visiter et où ils pourront signer le Serment du sportif propre.

Andréanne Morin, médaillée d’argent en aviron aux Jeux olympiques et membre du Comité des sportifs de l’AMA, participe également au programme. « En tant qu’athlète ayant pris sa retraite, je suis heureuse de donner de mon temps afin de soutenir cette formidable initiative de promotion du sport propre qui incite la nouvelle génération de rameurs à jouer franc jeu. En redonnant à ce sport qui m’a tant donné, j’espère partager un peu de ce que je sais et encourager les autres à comprendre leurs droits et leurs responsabilités. »

Le but du Programme de sensibilisation « Héritage » de l’AMA est d’aider d’importants partenaires à élaborer et à mettre en œuvre des programmes durables de sensibilisation à la lutte contre le dopage afin de promouvoir le sport propre. Le rôle de l’AMA en arrière-plan consiste à élaborer et à adapter chaque campagne de sensibilisation en fonction des besoins des partenaires et à leur offrir du soutien aux étapes préliminaires de la mise en œuvre.

– FIN –

Maggie Durand

Coordonnatrice, Relations médias et communication

Tél. : +1-514-904-8225

maggie.durand@wada-ama.org

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L'Agence mondiale antidopage (AMA) est une organisation internationale indépendante créée en 1999 pour promouvoir, coordonner et superviser la lutte contre le dopage dans le sport sous toutes ses formes. L'Agence est composée et financée à parité par le mouvement sportif et les gouvernements. Ses activités principales comprennent la recherche scientifique, l'éducation, le développement de programmes antidopage et la surveillance du respect du Code mondial antidopage - le document harmonisant les règles liées au dopage dans tous les sports et dans tous les pays.

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