MLA True Communications, the Brazilian sister company of VERO Communications, a leading international sports marketing and communications agency, has been appointed by the City of Belo Horizonte to support its promotional and communications plans and international outreach ahead of the 2014 FIFA World Cup.
As the third largest metropolitan area in Brazil, Belo Horizonte is a strategic leader in Brazil’s economy. Currently on schedule with its preparations for the 2014 FIFA World Cup, the city was recently praised for its construction work in a survey commissioned by the Ministry of Sport in Brazil. Belo Horizonte is conveniently positioned in the centre of the country with excellent transport links to the other eleven Host Cities. With a strong football history, Belo Horizonte possesses three high-level, professional football teams (Cruzeiro, Atlético Mineiro and América) as well as being home to two of the best training centres in Brazil.
The city’s Mineirão Stadium is currently scheduled to host at least three matches in the 2013 FIFA Confederations Cup and six matches in the 2014 FIFA World Cup, including one of the Semi Finals.
Commenting on VERO’s appointment, Flávia Rohlfs, Executive Co-ordinator of the 2014 FIFA World Cup Brazil, Host City Belo Horizonte, said; "The VERO/MLA team possess all of the right credentials to help support our overall international strategy for Belo Horizonte ahead of the 2014 FIFA World Cup. We want to make the most of the opportunities that this major sporting event will bring to our city and showcase to the world what Belo Horizonte has to offer to football federations and fans alike. We are excited about working with Mike Lee and his team and achieving our goals together."
Belo Horizonte Mayor, Marcio Lacerda, stated; "It is essential that the world becomes aware of the hospitality and attractions of our city and can come to enjoy it. The partnership with VERO/MLA True Communications will pave the way for Belo Horizonte to become a not-to-be-missed destination within Brazil and known for its commitment to being a fantastic host city for the 2014 FIFA World Cup."
Speaking on VERO’s appointment, Mike Lee OBE, VERO Chairman, said; "It is a great opportunity to be working with Belo Horizonte in the build up to the 2013 FIFA Confederations Cup and the 2014 FIFA World Cup. Their front-runner position in terms of preparations, the quality of the Mineirão Stadium and the local training facilities gives them a great basis for their international aims and ambitions. As the attention of the world turns to Brazil and the Host Cities of the next FIFA World Cup, we will be working in a strong partnership to increase the city’s profile on the international stage."
For further information please contact:
In Brazil: Hettie Allison, MLA True Communications
E: hallison@verocom.co.uk Tel: +55 21 81030104
In UK: Sujit Jasani, VERO Communications
E: sjasani@verocom.co.uk
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