Vancouver Olympics Ticket Sales to Open

(ATR) Canadians will get the first chance to order tickets to the Vancouver Olympics, the launch of the first phase of ticketing just announced.

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Canadians will be able to place ticket orders for the Olympics via the internet starting October 3. (ATR)(ATR) Canadians will get the first chance to order tickets to the Vancouver Olympics on October 3, the date set for the open of the first phase of ticketing.

Domestic sales orders will be taken through November 7. VANOC estimates that 98 percent of the sales will be made online.

VANOC hopes to earn $231.8 million through the sale of 1.6 million tickets. Prices range from $25 for biathlon, cross-country skiing and the women’s hockey consolation round to $1,100 for the top opening ceremony seat.

The public will have access to 70 percent of the tickets, while 30% are earmarked for athletes and their families, national Olympic committees, international sport federations, sponsors and media. Until venue seating configurations are determined, 10 percent of the tickets will be frozen from sale.

Two more ticket sales windows are planned before the Games.

From Oct. 3 to Nov. 7, Canadians can request tickets to events in the price category they prefer. All orders will be processed equally, but a random draw will be used if requests exceed supply.

Successful orders will be filled by early December, with seating assignments in August 2009 and delivery via sponsor Purolator courier in November 2009. Sponsor VISA is the exclusive credit card, but money orders and checks

will be accepted. A ticketing call center will be used for information purposes only, not for sales.

Individual ticket service charges, quantities available to the Canadian public and per order purchase limits have not been disclosed by VANOC.

There is also uncertainty about whether transportation to venues would be included in the price of a ticket. Beijing 2008 ticket holders rode subways and buses for free, a practice carried out by other Olympic cities, as well.

“We haven’t been able to finalize that,” said VANOC executive vice-president of revenue, marketing and communications Dave Cobb. “It’s more complicated than it may seem.”

VANOC will sell 20,000 tickets for $22 each at a later date for each nightly B.C. Place Stadium medals ceremony and concert. Another 10,000 will be distributed free, but that process has not been decided.

“Even when someone pays a nominal fee for a ticket, they’re much more likely to show up,” Cobb said. “And if we give out all the tickets for free the amount of no shows that we’d get would be a lot higher.”

With reporting from

Bob Mackin in Vancouver.

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