USA Climbing Welcomes Kelly Feilke As New Vice President of Marketing, Communications & Development

FOR IMMEDIATE RELEASE

Salt Lake City, UT – October 3, 2019

USA Climbing is proud to announce and welcome Kelly Feilke as Vice President

Marketing, Communications & Development. Feilke joins the team with more than

two decades of sports marketing and management experience. Specific to the

Olympic Movement, he has worked on the agency side for Coca-Cola and Samsung,

the brand side with Nestlé, consulted for Toyota, and led marketing for two NGBs

where he worked closely with adidas, AT&T, Chobani, Procter & Gamble, Sierra

Nevada, Visa and Volkswagen.

In his new role, Feilke will report directly to USA Climbing CEO, Marc Norman, and

work closely with the staff, Board and community to build the organization’s brand

and business.

"We are thrilled to have Kelly join our team as we enter into our first Olympic

Games," said Norman. "Kelly has a proven track record of connecting with

constituencies, growing revenue and will affect all aspects of our organization. He will

ensure we continue to respect and stay true to the larger climbing community while

serving the needs of all USA Climbing members from grassroots clubs and local

gyms to elite athletes."

"I am honored to join USA Climbing and excited to support the entire climbing

community," said Feilke. "Climbing is a lifestyle and the Olympic Games will shine a

light on the positive benefits of this beautiful sport. I look forward to being a part of

climbing’s continued growth as we work toward Tokyo, Paris, and beyond."

Feilke discovered climbing while attending the University of Texas at Austin and

spent many years in gyms and at local crags in Texas after college. "My climbing

these days has been mostly limited to belaying my kids and I look forward to getting

back into the gym and reconnecting with the community."

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