Under Armour Names Brand Ambassador
Olympic gymnast Alicia Sacramone is now an Olympic brand ambassador for Under Armour.
On Thursday, the sports apparel, footwear and accessories company announced a multi-year partnership with Sacramone.
She is the first gymnast to sign with the brand and has worked with the company on the design of a custom-made leotard.
"I’m honored to join the Under Armour family, as Under Armour’s emphasis on training and its dedication to the next generation of athletes aligns perfectly with my core values," Sacramone said in a statement.
She joins a number of fellow U.S. Olympians, including swimmer Michael Phelps, skier Lindsey Vonn and soccer player Lauren Cheney.
"I’ve always admired Under Armour apparel for its performance and style and now, to get the chance to work alongside such a high caliber of world champion athletes, it’s just an unbelievable opportunity," said Sacramone.
She was a member of the U.S. Olympic team that won a silver medal at the 2008 Beijing Games and is currently tied for the highest career tally of world championship medals among U.S. gymnasts.
IAAF Promises Big Money for World Records
The IAAF has renewed its World Record Program for the Daegu World Championships, with Toyota and TDK offering bonuses of $100,000 for each record-setting performance.
The mark must be an improvement on the existing IAAF world record – simply tying one is not enough for the bonus.
Usain Bolt of Jamaica pocketed an additional$200,000 after the 2009 Berlin World Champs thanks to lowering his own records in the 100m and 200m. As a result, he'll have to run much faster than he has all season to cash in this time.
Anita Wlodarczyk of Poland was the only female to earn a $100,000 bonus in Berlin. She set a world record of 77.96 meters in the women’s hammer throw.
TDK is sponsoring the men’s events and Toyota the women’s.
The IAAF will also offer prize money of up to $60,000 for an individual gold medal and $80,000 for a relay team. In both categories,the lowest amount is $4,000 for eighth place.
Adidas Exec Leaves London for Hong Kong
adidas’s Global Olympic Games director and head of London 2012 will leave the company next month.
Erica Kerner is taking up the newly created position of vice president of marketing for Polo Ralph Lauren in Asia Pacific and will be based in Hong Kong.
After joining adidas in 2004, Kerner was an integral part of the company’s presence and activation at the Beijing Olympics in 2008. She worked with Nike for 10 years before joining adidas.
Visa Gift for Olympic Memories
Visa is offering the chance to win a $100 gift card for photos or videos of Olympic events.
Whether it’s a picture of the Olympics or an Olympic-themed activity in a family’s backyard, Visa is encouraging people to upload their pictures to Facebook.
Visa will give away five $100 gift cards everyday through the end of August to people who upload pictures.
Written by Ann Cantrell.
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