Rio de Janeiro, Brazil: 18th June 2013: Una Probadita de Mexico (Taste of Mexico) held a press conference in Rio de Janeiro today to announce experiential activity that it will be hosting for football fans in Brazil during the 2014 FIFA World Cup™.
Held at Clube dos Marimbás on Copacabana beach in Rio de Janeiro, the press conference was hosted by Javier Ruiz Galindo, Managing Director of Una Probadita de Mexico, Justino Compean, President of the Mexican Football Federation, and Luis Quintero, President of Grupo MUNDOMEX.
Una Probadita de Mexico is an international event concept that celebrates Mexican culture fused with the traditions of the country it is hosted by and was launched to the world at the 2006 FIFA World Cup™ in Germany followed by the 2010 FIFA World Cup™ in South Africa. The press conference unveiled preview images and information about ‘La Plaza de Mexico’ in Brazil during the 2014 FIFA World Cup™.
‘La Plaza de Mexico’ will be positioned in Rio de Janeiro from 12th June until 13th July 2013 and will showcase the best of Mexico including concerts, costumes, performances and traditional food and drink combined with Brazil’s cultural offering. ‘La Plaza de Mexico’ will be available to all football fans in Rio de Janeiro during the 2014 FIFA World Cup™ and will also be supported by ‘fiestas’ in Host Cities across the country depending on where Mexico will be playing in Brazil.
Javier Ruiz Galindo, Managing Director of Una Probadita de Mexico (Taste of Mexico), stated, "We are very proud of our Mexican culture and it has been an honour and pleasure to bring the delights of Mexico to Germany and South Africa during previous World Cups. We are now looking forward to uniting the cultural flavours of Mexico with Brazil in 2014 and we believe that these two countries will prove to be a wondrous mix. We hope that these events will provide a home for Mexican fans as well as serve as an enticing introduction to our country for international tourists who will be in Brazil during the 2014 FIFA World Cup™ - 2014 promises to be the World Cup of World Cups!"
Justino Compean, President of the Mexican Football Federation, commented that, "Una Probadita de Mexico hosts wonderful events for Mexican fans to gather during the World Cup as well as showcasing to the rest of the world what our country has to offer as a tourist destination. Our fans have loved having a ‘taste of Mexico’ during previous World Cups as it provides an uplifting reminder of home and it also showcases a new image of Mexico to the world."
Grupo Mundomex was appointed by MATCH Hospitality AG, the worldwide exclusive rights holder of the FIFA Hospitality Programme through to 2023, as its Co-exclusive Sales Agents in Mexico for the sale of the official hospitality programme of the 2014 FIFA World Cup Brazil™ and will offer Mexican customers the opportunity to travel to Brazil to during this event. Mundomex’s travel packages will include accommodation in the comfort of a cruise ship.
Luis Quintero, President of Grupo MUNDOMEX, stated, "We are delighted to be working with Probadita de Mexico and our role is to bring as many Mexicans as we can to Brazil for the 2014 FIFA World Cup™. We will be providing a cruise ship for Mexicans to stay and travel around Brazil during this period and we are expecting 20,000 Mexican fans to follow their national team with us. Our goal is to offer the ideal combination of exciting football action and leisure travel, allowing our clients to experience Brazil at its best and with Probadita de Mexico, they will be able to enjoy the wonders of Mexico too."
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