(ATR) Facing more public outcry against Russia’s anti-propaganda law, two IOC TOP sponsors spoke out against discrimination in statements to Around the Rings.
Both McDonald's and Procter & Gamble affirmed their commitment to diversity, while speaking out against discrimination.
The fast food giant said that participation in the Olympics should be open to all spectators, officials, media and athletes.
"There's no room for discrimination under the Golden Arches," the statement added.
"McDonald's welcomes, respects and values the diversity, culture and unique differences of our 69 million customers and nearly two million employees around the world every day. McDonald's supports the spirit of the Olympic Games and its ability to unite the world in a positive and inspirational way. We've been a proud sponsor of the Games for 37 years."
There was no mention specifically of the company’s views on the controversial legislation, although McDonald’s supports the IOC’s "belief that sport is a human right."
TOP Sponsor Procter & Gamble chose not to speak about the Russian law, reiterating that it agreed with the IOC’s previous statement about participation in the games.
"P&G's commitment to diversity and inclusion is unwavering," their statement said.
"We expect the IOC to ensure the games are free of discrimination."
Olympic Gold Medalist Greg Louganis told Around the Rings he believes that boycotting sponsors, not the Olympics is the only way to put pressure on the IOC.
"Boycotts of commerce and business work; it’s proven," said Louganis. "Olympic boycotts really hurt the wrong people."
Louganis would go on to specifically call out IOC TOP Sponsor Procter & Gamble, criticizing the company that he thought was "LGBT friendly."
"I signed a petition that’s out there, not to tell Procter and Gamble what to do but to encourage Procter and Gamble to pull their sponsorship out of Russia because it’s not in line with what I thought they were all about."
So far, no sponsor has hinted at a possible Sochi boycott despite numerous calls and protests. Tomorrow, a protest will be held in New York City against soft drink giant Coca-Cola.
Hockey Players Speak Out
Russian ice hockey superstar Ilya Kovalchuk spoke out in favor of Russia’s propaganda law.
"I agree, of course," said Ilya Kovalchuk in Sports Illustrated.
"I’m Russian and we all have to respect that. It’s personal and, like I said, it’s a free world, but that’s our line. That’s our country, so everybody has to respect that."
Kovalchuk is currently the first major hockey player to speak out in favor of the law. Previously, Canadian Gold Medal hero Sidney Crosby spoke out against the law.
Many other members of Team Canada spoke out against the law during the orientation camp in Calgary on Sunday, including Tampa Bay Lightning superstar Steven Stamkos.
"I was part of that ‘You Can Play’ campaign, and I know a lot of guys who are going to be on Olympic rosters," said Stamkos.
"It’s a little uneasy with what’s going on over there, but there’s a lot of time and I think things can change."
"You Can Play" is a multi-sport project aimed at promoting inclusiveness, equality, and respect for athletes of all genders and sexual orientation.
Written by Aaron Bauer.
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