TwentyTen Group Adds Firepower Hiring Phillip J. Stober as Managing Director

TORONTO (Tuesday, June 23, 2015) – The TwentyTen Group announced today the appointment of senior marketing executive, Phillip J. Stober, as Managing Director to lead the firm’s sponsorship sales operations nationally. Based in Toronto, Stober made the move back to his Canadian roots after spending over 30 years working in sponsorship and marketing and building his own business in New York City. With a wealth of experience in sponsorship, Stober’s marketing acumen, diverse skills and renowned leadership qualities are expected to set the firm on a new trajectory.

"Sponsorship marketing is on the rise globally, with marketers recognizing the results of meaningful consumer engagement. In response to increasing demand, we are investing to elevate our ability to deliver unparalleled client service excellence and fulfill our mission to exceed client expectations," said Andrea J. Shaw, Founder and Managing Partner. "Phil is an exceptional values-first leader and relationship builder. We are delighted to add such a wealth of knowledge, experience and unrivaled passion for the sponsorship marketing industry to our team. Phil’s infectious energy and keen strategic mind will be a tremendous asset to our team, clients and partners."

Shaw and Stober have a longstanding professional history, having worked together at Landmark Sport Group Inc. throughout the 1990s.

"I have been in the sport marketing business a very long time and have watched it go from a good old boys club in the ‘80’s, when sponsorships were selected, based on the CEO’s preferred past time. Those days are long over now, as the business is a much more sophisticated component of a company’s overall approach to their business," said Phil Stober, newly appointed Managing Director of the TwentyTen Group.

"It is an integrated, strategically driven, fiscally responsible industry in 2015 and I am proud and excited to be joining Andrea Shaw and Bill Cooper and the fabulous team of marketing experts they have assembled as part of one of the hottest sponsorship marketing firms in the country."

Stober’s role as Managing Director will see him lead the firm’s sales and client service teams across the Canada, serving TwentyTen Group’s clients nationally and internationally. His experience with multi-layered, high value negotiations with some of the largest brands in Canada and the United States, will translate seamlessly to the TwentyTen Group’s strategy and sales portfolio.

Prior to joining the TwentyTen Group, Stober worked with MarComm Partners, LLC a boutique marketing company headquartered in New York City. As Managing Director and Senior Vice President of Consulting, he was responsible for the company’s consulting division including new business development, overall strategic direction and corporate methodologies.

Integral to the alternative marketing program development for Toronto’s Rogers Communications Inc. (RCI), Stober provided due diligence and direction to RCI prior to the company’s $165 million purchase of Major League Baseball’s Toronto Blue Jays. In addition, he negotiated a number of sponsorship agreements on behalf of RCI including their involvement with Disney’s The Lion King and the WTA Rogers Cup. He also consulted Walt Disney Theatrical and BNP Paribas on their respective event marketing programs.

Before MarComm Partners, Phil served as Vice President, Managing Director for the Landmark Sport Group, Inc., where he developed and sold sponsorships for and managed a number of merchandising and marketing programs working with such blue-chip accounts as American Express, American Airlines, Manulife Financial, Saab Cars USA, Major League Baseball Properties, Budget Rent-A-Car, and CIBC.

Stober’s career has spanned numerous fields beyond sponsorship marketing, delving into natural foods and community service to satisfy his diverse interests, desire to serve his community and flex his leadership skills.

A serial entrepreneur, Stober most recently founded Bare Foot Organics, an organic food company providing produce, pastured-poultry and grass-fed beef to discerning retail and wholesale accounts operating in New York City and Philadelphia.

Previous to his foray into agricultural marketing and operations, in response to the 9/11 terrorist attacks on the World Trade Center in New York, Phil devoted his time from 2002 through 2005 to the City of New York’s Office of Emergency Management (OEM), managing the city’s Urban Search & Rescue Task Force (NY-TF1). Because of massive losses of men and materiel incurred on 9/11, Phil was charged with directing and facilitating the complete rebuild, re-supply and rehabilitation of NY-TF1. The team returned fully deployable to the national US&R Rapid Response System in the Summer of 2004.

For more information, please contact:

Auburn Sigurdson

604.349.5274

media@twentytengroup.com

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