Toshiba Appointed RWC 2011 Official Sponsor

Rugby World Cup Limited (RWCL) has announced the appointment of Toshiba as an Official Sponsor of Rugby World Cup 2011 in New Zealand.

The global electronics giant will provide Rugby’s showcase tournament with its range of market-leading products including televisions, notebook PCs and digital multi-function services.

The announcement extends Toshiba’s association with the world’s third largest single sporting event following its sponsorship of Rugby World Cup 2007 and underlines Toshiba’s commitment to the global development and promotion of Rugby.

"Rugby World Cup Limited is delighted to announce that Toshiba has joined the impressive list of sponsors for Rugby World Cup 2011. The reappointment of a world leader in the electronics field further underlines the enormous attraction and prestige of the Tournament in the global sporting calendar," said RWCL Chairman Bernard Lapasset.

"We look forward to working with Toshiba to further the promotion of the Game as the global Rugby community looks ahead to Rugby World Cup 2011 in New Zealand and a Tournament that looks set to write another memorable chapter in the Rugby World Cup success story."

Toshiba will drive Rugby-themed campaigns in the run up to the Tournament, which kicks off on September 9, 2011 when hosts New Zealand takes on Tonga at Eden Park in Auckland. The Tournament activation will include an inventory of stadium signage, corporate advertisements and banner ads on the official website www.rugbyworldcup.com.

"Toshiba is delighted to be continuing our fruitful relationship with this major global sporting event watched by a global audience of billions and we are very much looking forward to building on the success of our sponsorship of Rugby World Cup 2007," said Mark Whittard, Managing Director, Toshiba (Australia) Pty Ltd.

The announcement of Toshiba as an Official Sponsor follows the appointment of Emirates Airline, MasterCard, Heineken and ANZ as Rugby World Cup 2011 Worldwide Partners, Brancott Estate as Official Sponsor, Licensing in Motion and RTH as Master Licencees, Canterbury as Official Sportswear Supplier, Gilbert Rugby as the Official Ball Supplier, Russell McVeagh as Official Law Firm and KPMG as Official Tournament Supplier of accounting and tax advisory services.

For more information contact: Dominic Rumbles at dominic.rumbles@irb.com

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