The Brand Conference Shares Sponsorship Strategies - Conferences and Conventions

(ATR) SportsPro's The Brand Conference (TBC) will stretch out to a two-day event in its fifth year. TBC focuses on emerging trends in sports marketing and sponsorship. Executive members from the NFL, NBA, and Juventus FC are included in the advisory board for the event.

The event is designed to cater to directors, head of departments, and executives from international rights holders, brands, and agencies. Technology’s impact on sponsorship will have a major role in the conference. Brands will learn strategies of how to engage more fans and keep them through earning improved fan loyalty. Agencies will build relationships with at least 350 industry members in attendance.

TBC takes place Sept. 26-27 at Lords Cricket Ground, London. More than 180 companies from at least 30 countries are expected to attend. Over 40 speakers will present, including members representing Inter Milan and Roc Entertainment.

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Esports Business Summit

The Esports Business Summit will cover everything from marketing to technology, with more

than 25 educational sessions and workshops about how to succeed in the industry.

Topics include diversity in esports, mobile integration, the effect of cryptocurrencies, the future of gambling in esports, and creating an optimal viewing experience. Workshops cover wide-ranging topics, but "Collegiate Esports: Transforming the University Landscape" provides insight into an emerging part of the industry.

CEO of Activision Blizzard Pete Vlastelica is on the advisory board along with representatives from other major companies, such as Microsoft, Twitch, and ESL.

The event will be held on October 1-3 at Caesars Palace in Las Vegas. The Tempest Awards, given to innovators within the industry, will be presented at the summit. Early registration ends June 21.

Why Sports 2018

The "Why Sports" conference will bring together organizations determined to create increased participation in physical activity and sport across the United Kingdom. The annual conference will be held at the Royal Society of Medicine in London on October 2.

The overall theme for the conference will reflect upon "Sporting Future" and "Towards an Active Nation" strategies enacted in 2016. New ideas, developed to be easily transferrable and applicable, should surpass the shortcomings of previous strategies to promote physical activity and sport. Why Sport will also discuss past successes, looking to continue those strategies in the future.

Topics will include the impact of volunteering, the usefulness of open data to the sector, and collaboration between public partnerships. More than 250 speakers, delegates, and sponsors are expected to attend.

International Sports Convention 2018

It is just under 200 days until the 2018 edition of the International Sports Convention (ISC) takes place on December 5-6 in Geneva, Switzerland.

ISC features 18 conferences with more than 150 speakers and 120 exhibitors on topics such as sports tourism, broadcasting, governance, and sponsorship. Specific sports, such as esports and basketball will also be featured. The International Sports Awards 2018 will also be integrated into the convention.

Advertised as the world’s largest sports convention of 2018, over 2,000 people from over 80 countries are expected to attend, placing a focus on convergence and networking between the attendees and the conferences themselves.

Early offer prices for delegate tickets are being accepted until June 30.

Other ConferencesISSA 2018 World Congress: June 5-8

ISHPES Congress: July 18-21

Investing in Facilities and Infrastructure: Nov. 27

FIBA World Basketball Summit: Oct. 3-4

Olympism in Action Forum: Oct. 5-6

Smart Cities and Sport Summit: Oct. 29-31

Written by Jeffrey Farek and Javier Monne

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