Hong Kong, China: SportAccord, the umbrella organisation for all Olympic and non-Olympic sporting disciplines, and IEC in Sports, the global sports television agency, have teamed up to provide consultancy and broadcast services for multisport events. SportAccord has ambitions to develop a series of events covering a whole range of summer and winter sports. The World Combat Games are also in preparation.
The first cooperation will involve potentially the best brains in the world competing in Chess, Draughts, Xiangqi (Chinese Chess), Bridge and Go in the World Mind Games taking place from December 8-16, 2011, in Beijing, China.
IEC, in cooperation with the local organising committee and Beijing Television, is offering a live world feed, daily highlights, live web-streaming and integrated Swiss Timing graphics to a range of international media platforms. SportAccord has also created a dedicated You Tube channel that will air the events.
"We are extremely happy to appoint IEC in Sports, who are one of the major TV distributors in the world for Olympic sporting disciplines," says Hein Verbruggen, President of SportAccord.
''We need to see a wider range of sports attract viewers and participants. This is part of the core mission of SportAccord,'' added Verbruggen.
Daniel Franck, CEO of IEC in Sports, said: "We relish the challenge of discovering and promoting some fantastic sports that currently do not receive the media attention they deserve. SportAccord's vision to stage them professionally and in tandem with others will magnify their impact and relevance."
For more information, visit: www.ocasia.org
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