More YOG Sponsors
Thirty-three companies signed sponsorship deals with Games organizers, just days before the opening ceremony.
With the additions, 76 companies will sponsor the YOG.
"The tremendous sponsorship support for Singapore 2010 reflects the unique value proposition offered by the inaugural Youth Olympic Games," Goh Kee Nguan, CEO of the Games’ organizing committee, said in a statement.
"Not only does Singapore 2010 dovetail nicely with corporate social responsibility programmes, the Games also put our partners into a premium sports market. The 3,600 Young Olympians at the Games represent the next generation of informed, well-educated consumers. They are young experts in their sport and in their sports products."
Changi Airport Group, Adidas, Aon Insurance and Ogilvy PR Worldwide are some of the new sponsors.
The other companies will cover a spectrum from laundry services at the Youth Olympic Village, to transport logistics, and temporary power at venues, and other areas.
P & G Sends Mothers to YOG
New IOC TOP sponsor Procter & Gamble has sent 25 mothers to the Youth Olympic Games in Singapore.
P & G continues its "Thanks, Mom!" campaign that it began with U.S. athletes for Vancouver. The campaign donates money to help with the cost of travel and accommodations to the first-ever Youth Olympic Games.
The sponsor will help mothers from Singapore, Indonesia, Korea, Philippines, Malaysia, Australia, South Africa, France, Germany, Turkey, Poland, Great Britain, United States, Canada and Argentina.
App Helps Games' Youth Stay Atop What's Up
The Singapore Tourism Board and Microsoft have launched a new smartphone application that will help Youth Olympic Games competitors and spectators make the most of their downtime in Singapore.
Wassup? is a location-based program that combines movie listings, nightlife offerings and other youth-centric activities with social networking functions.
The application was launched last week to coincide with the inaugural YOG.
The island nationexpects more than 40,000 international visitors and youth participants for the two-week competition, which begins Saturday.
Wassup? is available for download on the iTunes app store.
Samsung Sponsored Flame Journey Ends
After a flame lighting in Greece, a trip around the world and a journey through Singapore, the Youth Olympic Flame rests in Singapore Friday evening, 24 hours ahead of the opening ceremony for the inaugural YOG.
Youth Olympics sponsor Samsung hosted the international leg of the Youth Olympic Flame journey.
Samsung also sponsored activities at citycelebrations during the five city journey.
"As the Worldwide Partner of the Olympic Games and one of the key partners for the Singapore 2010 Youth Olympic Games, Samsung has brought in the right resources and expertise to help generate excitement and provide a meaningful and memorable experience for all participants," Ser Miang Ng , SYOGOC chairman, said at a city celebration.
Ng, IOC vice president and chair of the Singapore 2010 organizing committee, was the final torchbearer, handing the torch to Lee Kuan Yew, 86, who served as Singapore’s first prime minister from 1959 to 1990.
"Many people have worked very hard to get here. This is so important for Singapore," said Ng.
ATR coverage of the Youth Olympic Games
is Proudly Presented by Annecy 2018
With reporting from Isia Reaves and Ed Hula III
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