Sponsor Spotlight - Samsung, Apple Update; New Partners for NOCs of China, U.S.

(ATR) Samsung scores intellectual property win in Australia ... Sochi 2014 signs network equipment supplier ... Dow Chemical controversy continues ... NOCs of China, U.S. land performance training, education providers.

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Samsung Defeats Apple in Australia

Samsung scored a win in Australia as the Korean electronics giant's worldwide legal battle with Apple rages on.

Bloomberg reports that an appeals court overturned a ruling that banned the sale of Samsung’s Galaxy Tab 10.1 on Wednesday.

Pending an appeal by Apple, Samsung can sell its tablet as of Dec.2 in time for Christmas shopping.

Apple originally won an injunction that blocked the sale of Samsung’s tablet back in October. The two electronics companies are engaged in a legal battle over intellectual property in nine countries.

The legal debates started when Apple filed a lawsuit in the U.S. against Samsung for allegedly copying the iPhone and iPad with its smartphones and tablets.

Avaya Sponsors Sochi 2014

Avaya, a business communications provider, will be the official network equipment supplier for Sochi 2014.

Under this deal, the company’s equipment will help build a communications network that connects venues, the media center and other infrastructure at the Winter Olympics.

"Telecommunications solutions are one of the most important and most difficult elements of the organization of large events such as the Olympic Games," said Sochi 2014 president Dmitry Chernyshenko.

"The wealth of experience and diversity of technologies that Avaya produce leave no doubt that this project will be undertaken at the highest possible level."

Dow Takes Hit on Bhopal’s 27th Anniversary

Dow Chemical’s Olympic sponsorship continues to be attacked as Bhopal survivor organizations plan to commemorate 27 years since the disaster.

According to the India Blooms News Service, the organizations announced their plans for the anniversary of the disaster that killed thousands when a plant leaked toxins into Bhopal, India in 1984.

Dow Chemical has been linked to the disaster by its 2001 purchase of Union Carbide, which owned the majority of stock of the company responsible at the time of the incident.

On Dec. 2, the organizations will rally at the abandoned factory with some Indian Olympians planning to attend.

Chinese Olympic Committee Gains Training Partner

The Chinese Olympic Committee is partnering with Athletes Performance.

The U.S.-based company will provide performance training, physical therapy and nutritional guidance to Chinese athletes.

"This partnership will help tokeep our athlete training systems at the forefront of the industry worldwide and contribute to the success of China's athletes in international sports competition including the 2012 London Olympic Games," said Aijie Liu, COC’s deputy director of competition and training.

Athletes Performance will support 14 teams including men’s and women’s gymnastics and swimming.

Procter & Gamble Announces Ambassadors

Procter & Gamble has 11 new athletes from the United Kingdom as brand ambassadors.

The Olympic sponsor named Mark Cavendish, Jessica Ennis, Chris Hoy, Jeanette Kwakye, Keri-Anne Payne, Victoria Pendleton, Jenna Randall, Paula Radcliffe, Ben Rushgrove, Liam Tancock and Sophia Warner to represent its brands in the U.K.

"Each of these athletes is leadingthe way in their individual fields and embody the values of leadership, integrity and passion for winning that we set for ourselves and our brands at P&G," said Irwin Lee, P&G U.K.’s vice president and managing director.

The athletes will represent a variety of brands from Gillette to Head & Shoulders to Olay.

Canada’s Olympic Campaign

Canada will launch an Olympic-themed marketing campaign next year.

The country will use the 2010 Winter Olympics to promote itself as the location of the "world’s most prestigious events."

"We were very strategic about it from the moment we won the Olympics; we looked at it as a chance to sell Canada as a country, not just Vancouver or Whistler," said Michele Saran, the Canadian Tourism Commission’s executive director of meetings, conventions and incentive travel.

The campaign will include a new brochure, website and advertisements to be launched in January.

DeVry Sponsors USOC

DeVry Inc. is now the official education provider for Team USA.

Through this partnership with the USOC, DeVry University and Keller Graduate School of Management will provide educational opportunities, including scholarships, to athletes through 2016.

"Many of these athletes want to pursue their athletic and career dreams at the same time - DeVry's educational institutions can make that happen," said Daniel Hamburger, DeVry’s president and CEO.

Written by Ann Cantrell.

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