Deighton is confident of raising more than $80 million above the original sponsorship target. (Getty Images) LOCOG Expects to Extend Sponsor Target
London 2012 chief executive Paul Deighton predicts his team will defy the global economic downturn and top its $1 billion sponsorship target.
Deighton, who was in Copenhagen with other senior LOCOG figures this week to give a progress report to IOC members on the 2012 Games, said that London had completed its set of tier one sponsors, but felt that “the pull of the Olympics” for potential commercial backers was becoming stronger.
“I would say that given how strong we have been, we are now focused on reaching £700 million.”
That would see London – which has already exceeded all previous Olympic records for sponsorship deals achieved in advance of a Games – bring in more than $80 million above its original target.
WW1 Partners with NBC for 2010 Games
Westwood One (WW1) has partnered with NBC Universal to broadcast the 2010 Vancouver Olympics live on U.S. radio.
WW1 will provide continuous Olympic updates three times per hour live from Vancouver.
“America loves the Olympics, and our exclusive radio coverage brings the excitement of the Games to our sponsors and listeners alike,” Gary Schonfeld, WW1 President of Network, said.
The company will also provide live Team USA and gold medal game ice hockey play-by-play and a nightly show covering the day’s events.
Facebook to Boost Sports Participation
Facebook, the social networking giant, has signed a $30 million deal with Sport England to get people playing sport. Facebook will offer a Sport Hub fan page. (Getty Images)
Part of the U.K. regional funding agency’s brief is to get an extra one million sporting participants by the time of the 2012 London Olympics.
The Games are expected to be a strong focus in the four-year Facebook deal, which will offer a Sport Hub fan page offering exclusive applications that can be used by sports bodies to organize grassroots events.
“Facebook has a unique ability to reach millions of people, young and increasingly not so young. Many of them won’t regard sport as part of their daily lives at the moment, but this pioneering and exciting partnership between the social marketing website, Sport England and sport’s governing bodies could change all that,” he said.
Facebook, which reportedly has 300 million users worldwide, is providing an in-kind investment of $8 million a year until March 2013 to cover the development of the Sport Hub.
It will donate to charity the same amount any national governing body of sport or brand spends using Facebook ads to encourage people to play more sport.
Golf in Dubai and Omega Partner
The same week golf was voted into the 2016 Olympics, golf events in Dubai signed a sponsorship agreement with TOP sponsor Omega through 2014.
Omega will become the title sponsor of the Dubai Desert Classic and Dubai Ladies Masters.
“Golf is one of the fastest growing sports in the Middle East and Dubai, in particular, where the number of golfers is increasing rapidly,” Nayla Hayek, a member of the Swatch Group Board of Directors said.
The Dubai Ladies Masters is set for Dec. 6 to 12, 2009, and the Dubai Desert Classic Feb. 1 to 7, 2010.
Briefs…
…Microsoft will choose one female blogger and one student blogger in an online contest to send to the 2010 Vancouver Olympics. The winners will use Microsoft technology to report from the Olympics daily. Bloggers can enter the contest at http://www.OfficeWinterGames.com. SLAM will sponsor the Australian Sailing Team. (SLAM)
…Apparel maker SLAM will sponsor the Australian Sailing Team up to the 2012 London Olympics. The sailors will wear clothing provided by the company until the Games in 2012.
…Canadian company Sunice will supply uniforms for the 2010 Winter Olympics in Vancouver for Canada’s Olympic Broadcast Media Consortium. Sunice will supply clothing for 2,200 on-air talent, production personnel, network executives, guests and staff.
With reporting from Isia Reaves and Steven Downes
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