Sponsor Spotlight: IPC renews partner; BOA adds multiple sponsors

IPC Extends International Partner

The International Paralympic Committee and Allianz extended their international partnership for four years.

Allianz first became a partner for the IPC in 2006, and became the official international partner in 2011.

The agreement covers National Paralympic Committees as they prepare for the the Sochi 2014 Paralympics and the Rio 2016 Paralympics.

In addition to sponsoring NPCs, Allianz will also work with IPC Athletics.

"I am delighted that Allianz and the IPC are continuing their successful partnership," said IPC President Sir Phillip Craven.

"It is really a passionate relationship and Allianz gets the spirit of the Paralympic Movement and its athletes. That is what makes me most happy. Over the past seven years, Allianz has been a dedicated, reliable and professional supporter of the Paralympic Movement and I am looking forward to the next four years of our co-operation. Allianz will be an important partner for the IPC to further increase the awareness for the Paralympic Movement and the Paralympic athletes."

BOA adds two new Sponsors

Procter & Gamble and Nissan will sponsor the British Olympian Association for the next quadrennial.

Procter & Gamble’s "nearest and dearest" program will support British athletes and their families up to and through the Sochi 2014 Winter Olympics.

The program includes a road-show with athlete meetups and tickets and access for athletes’ families in Sochi.

Around 100 to 200 members of families and friends for athletes will travel to Sochi to support their loved ones.

"It is through the support of P&G that we are able to roll out the nearest & dearest programme for family and friends of athletes aiming to compete at the Sochi 2014 Olympic Winter Games in Russia," said Seb Coe chairman of the BOA.

"The Team GB nearest & dearest programme helps maximise support and minimise potential distractions for our athletes so that they can focus on their performance and make the most of the unique opportunity to compete on one of the world’s largest stages – the Olympic Winter Games."

Nissan will be the official Automotive Partner of British Athletes for the Sochi and Rio de JaneiroOlympics.

The automotive company will donate cars to the BOA and British Paralympians Association in order to provide logistical support.

Nissan has already pledged to donate 4,500 vehicles for the Rio 2016 Olympics as a "Tier 1 Sponsor."

"I am delighted by this deal and would like to welcome Nissan into the Paralympic family in the UK," said Tim Hollingsworth, CEO of the British Paralympic Association.

"Our partnership with Nissan will very much complement the family of partners we have already announced on our journey through to Rio, and we are delighted that they are the first brand from outside the LOCOG partners to engage with us following the success of ParalympicsGB at London 2012. We firmly believe that successful sponsorships are based on shared values and a vision for what can be achieved."

USOC Sponsorship Award

BP will receive an award from the USOC for its commitment to Paralympic Support.

The Paralympic Impact Award is given out yearly to an organization that "raises awareness and support for the U.S. Paralympic Movement."

In 2011 BP extended its partnership with the USOC to last through the Rio 2016 Olympic Games.

The award will be given out during the Paralympic Leadership Conference.

"The 2013 winners of our Paralympic Amazing Awards are delivering in the areas of grassroots development, elite high performance, sponsorship and philanthropy and telling the Paralympic story," said USOC Chief of Paralympics Charlie Huebner.

"BP is making a significant impact on the delivery of high quality programming to persons with physical disabilities throughout the United States."

Citi, USOC Renew Partnership

The U.S. Olympic Committee and Citi Bank extended their partnership through the 2016 Olympics in Rio de Janeiro.

"Our first-ever USOC sponsorship last year proved to be a meaningful platform to engage colleagues while showcasing our innovative banking products to clients and consumers," said Citi CEO Michael Corbat.

Compiled by Aaron Bauer.

20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.