Capital One Major Curling Sponsor
As the 2010 Men’s World Curling Championship concludes and The Grey Power Players’ Championship is set to begin April 13, it becomes clear what the two have in common besides curling: Capital One.
The bank has become a common name when mentioning a curling event. It sponsors the Grand Slam of Curling, which includes a series of curling events throughout the season.
"Curling is a very popular sport here, so when we were looking for sports’ sponsorships, we wanted to align ourselves with a sport that really held onto those Canadian values, so curling was just a natural fit," Laurel Ostfield, Capital One Canada Spokeswoman told ATR.
Capital One Canada was a presenting sponsor for the 2009 Women’s Curling Championship and is now the title sponsor for the Men’s and Women’s World Curling Championships.
Capital One Canada also is an official partner of the World Curling Federation. Through the partnership, Ostfield says it gives the bank the opportunity to work closely with curlers on developing the curling program and getting fans involved.
The bank wants to make curling events more fun for the audience, Ostfield said. It has a new contest that allows fans to compete for $1 million at curling events.
Capital One works closely with Canadian Broadcasting Corporation to improve the activation at curling events and get communities involved. It has implemented a program that takes curling into inner-city schools and the School of Rock program which allows children to participate on the ice with the professional athletes.
"Curling is sort of a quintessential Canadian sport, so for us, it’s a great way for us to reach out to Canadians across the country," Ostfield said.
"It really connects us with one of the country’s most popular, most distinct sports."
Other events in the Grand Slam of Curling include the BDO Canadian Open, The National and the 32nd Annual Trail Appliances Curling Classic.
Atos Origin Names UK Ambassador for London 2012
TOP sponsor Atos Origin has named Steve Cram as its UK ambassador for London 2012.
The commentator will explain what’s going on with the 2012 Olympics to Atos Origin’s customers and employees. He also will explain the company’s role as partner of the Games.
"As a TV commentator at the last five Olympic Games, the technology systems delivered by Atos Origin have provided me with all the information that I need to prepare my commentary and to keep the viewers at home informed of what is happening as the competitions takes place," Cram said.
Cram co-presentedSummer and Winter Olympics Games for the BBC. He also is a retired athlete who won six gold medals at the Commonwealth Games.
Sony, FIFA Announce Sponsorship Details
Sony, sponsor of the 2010 FIFA World Cup, will show 25 games in 3D as part of its $305 million sponsorship.
The Games were chosen based on their potential to "attract the most public attention." FIFA World Cup stadiums in Johannesburg, Durban, Cape Town and Port Elizabeth will have 3D broadcast equipment.
Sony has conducted test in Europe to prepare for the World Cup.
Universal Sports Gets New CEO, COO
Olympic channel Universal Sports has a new chief executive officer and chief operating officer.
The company named David Sternberg as CEO and Perkins Miller as COO this week. Sternberg is the former executive vice president and chief operating officer of EmergingNetworks for Fox Cable Networks. Perkins is the former senior vice president for Digital Media for NBC Sports and Olympics.
"With such tremendous growth in the business during the last two years, we recognized the need to bring in an experienced executive team to build on this momentum," Claude Ruibal, chairman and founder of Universal Sports said.
During the 2010 Winter Olympics in Vancouver, the channel aired continuous coverage of the Games.
Australian Viewers Not Thrilled With Olympic Ads
A study has found that only two TOP sponsors were among the top 10 favorite ads for Australian viewers during the Vancouver Games.
TOP sponsors Coca-Cola and McDonald’s were a hit with Australian viewers as they made it on the top 10 favorite ads list.
TOP sponsors Acer and Samsung did not make it on the top 10 list. Visa, Omega and Panasonic did not broadcast advertisements in Australia.
The Ipsos AIS study also found that the most remembered advertisements during the Games did not have an Olympic theme.
Briefs …
…The Qatar 2022 bid Committee has signed a sponsorship with Soccerex for the rest of 2010. The sponsorship allows Qatar 2022 to have a greater presence during the Soccerex Asian Forum and Soccerex Global Convention ahead of the 2018 and 2022 FIFA World Cup host city decision.
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With reporting from Isia Reaves
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