Anheuser-Busch Cuts Olympic Ad Spending
A-B has told rights-holder NBC that its ad spend for Vancouver and Londonwill be only about half what it was in Beijing, according to the Wall Street Journal.
One estimate indicates A-B spent more than $53 million on TV ads for the2008 Summer Games. Another report said A-B spent more than $277 million in sports advertising last year, beating all other sports advertisers.
The brewer historically has been the biggest corporate sponsor in the U.S. Its deal with the USOC goes through 2012; it was the international beer sponsor last year.
The company also apparently will not continue its role as the exclusive beeradvertiser on NBC's coverage of the Games. That opens the door for rivalssuch as MillerCoors to buy ad time during the Games.
New Partner for FINA
FINA says Myrtha Pools will be its official partner for 2009-10.
Myrtha Pools will supply and install a free temporary pool for organizersofthe FINA World Championshipsin Rome in 2009and Dubai in 2010.
Myrtha will also supply swimming pools to winner of the championships.
"We are sure that our stars will enjoy the choice of Myrtha Pool Technologyand that organizers will appreciate Myrtha Pool products," FINA president MustaphaLarfoui said.
USOC Renews Getty Contract
The USOC has renewed its agreement with Getty Images to serve as theorganization's Official Photographic Partner through the 2010 Winter Olympics in Vancouver and the 2012 Summer Games in London.
"During the last 21 years, Getty Images has consistently provided elitephotographic coverage of U.S. Olympic sports in an indelible and unrivaled fashion," USOC Chief Marketing Officer Lisa Baird said."We look forward to seeing what lasting moments Getty Images will capture in the future."
The agreement gives Getty Images the commercial rights for the licensingof U.S. Olympic photography to sponsors and licensees of the USOC.
Briefs...
..The organizing committee for the 2010 Youth Olympic Games in Singapore has announcedMcCann Worldgroup as its official marketing communication services supplier. McCann will help develop the marketing campaign for the Youth Games.
...The USOC has contracted a technology consulting company to help build upa social media platform on its Web site. Blue State Digital will helpdevelopthe platform which will be targeted towards a younger audience.
...AB Bank SNORAS will sponsor the Lithuanian Olympic team for three yearsfor the London 2012 games. SNORAS is one of the largest banks in Lithuania and manages a complex customer service network.
...Malibu Rum is the official spirits sponsor of the 2009-10 AVP Crocs Tour. The sponsorship will include a Malibu cabana with interactive games,contests, special promotions, and samples of Malibu cocktails at AVPevents.
.. .The USA Swimming Foundation has received a $5 million donation fromphilanthropist and Los Angeles swimming fan Carolyn Dirks. The NGB'sheadquarters building at the Olympic Training Center in Colorado Springs,Colo. has been named in her honor. A part of the donation will benefit thenational swimming team coaches' incentive and reward program that payscoaches for top-three international finishes by their swimmers.
Written by Isia Reaves.
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