Sochi Olympic Broadcasters Meet
Coming on the heels of the London 2012 World Broadcasters meeting this week, a number of the TV execs stayed on to meet for a similar meeting for Sochi 2014. About 75 rightsdholding.representatives attended.
Games Gone Awry, Says Olympic Hoops Champ
NBA legend Oscar Robertson says Olympic basketball has taken a turn for the worse since he won a gold medal with Team USA at the 1960 Rome Games.
"They're all pros. There are no amateurs anywhere playing ball. That's what I don't understand," he said Thursday during a keynote speech at the Lexington Bluegrass Area Minority Business Expo at the University of Kentucky.
"I'd rather have it the way it's set up to be, where amateurs play the game."
Straight out of the University of Cincinnati, Robertson competed in Rome as an amateur. He then went on to win NBA Rookie of the Year in 1961, MVP in 1964 and the NBA Championship in 1971 with the Milwaukee Bucks.
Pros were first allowed to play in the Olympics at the 1992 Barcelona Games.
#1yeartogo Popular on Twitter
Olympic TV executives deemed the 2012 Olympics the first truly digital Olympics.
That statement proved to be true as London 2012 launched a London 2012 Digital Stadium Wednesday with its one-year-to-go celebrations.
The Digital Stadium allowed fans to select their team and enter their tweet on London 2012's homepage with the hashtag #1yeartogo.
The initiative produced more than 86,000 tweets on Twitter. The USA had the most tweets with 16 percent of the votes, while 2016 host country Brazil came in a close second with 15 percent.
Great Britain finished with 14 percent. Canada and Mexico both recorded 4 percent of the tweets.
To view the London 2012 Digital Stadium, click here.
Landmark T.V. Deal
Televisia won the rights to broadcast the 2012 Olympics in Mexico.
With Thursday’s deal, Televisia will broadcast the Games on free-to-air, cable and satellite television, as well as radio.
"This is the first time we have negotiated rights directly in Mexico and we are delighted to continue our relationship with Televisa, whom we are certain will continue to provide fantastic coverage of the Games" said Richard Carrion, lead rights negotiator for the IOC.
No financial details were released.
Media Watch
The New York Times profiles the Afghan national basketball team, and the struggles it faces.
Maracana stadium will symbolize a new Brazil, officials hope, following the venue’s renovation for the World Cup.
The Telegraph’s Paul Kelso thinks the 2014 World Cup ought to rejuvenate fans’ interest in the game, after what was perhaps the most controversial and criticized World Cup campaign in FIFA history.
Written by Ed Hula III.
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