Sochi 2014 and the legacy of major sporting events was the centre of attention for the world's business elite following the St. Petersburg Economic Forum. Events carried out by Partners of Sochi 2014 aimed at popularizing the Russian Olympic Project aroused considerable interest among participants and guests at the Forum. Among other things, guests and participants at the Forum were shown enormous "2014" digits made of plasma panels, an innovative media bus and a 3D model of the city of Sochi in 2014.
At the St. Petersburg International Economic Forum, Sochi 2014 General Partner Sberbank presented the first five collector coins of the Olympic series: four silver coins with a face value of 3 roubles (Biathlon, Figure Skating, Alpine Skiing and Hockey) and a gold coin with a face value of 1,000 roubles (Sochi Flora). Up to 35,000 of each of the silver coins and up to 600 gold coins will be issued. The first coins were put on sale in all branches of Sberbank in Russia simultaneously on 17 June.
In turn, Sochi 2014 General Partner Rosneft presented enormous digits "2014" constructed from plasma screens. On the touch-screen monitor installed nearby, visitors to the forum were able to write their best wishes with a special pen for the 2014 Russian National Olympic Team. The notes immediately appeared on the plasma screens. Olesya Vladykina, Paralympic champion and Sochi 2014 Ambassador showed how it should be doneby wishing the Russian team plenty of snow. During the three days of the 2011 St. Petersburg Economic Forum, hundreds of guests from dozens of countries around the world left warm wishes for the Russian team. Rosneft plans to bring the unusual exhibit to the 2012 Games in London. In addition, a quiz was carried out on the screens which was also devoted to the Games in Sochi.
The stand, "From the Past to the Present!" with samples of the latest trains including the new high-speed Desiro train (Lastochka>) which will transport participants and guests at Sochi 2014, was displayed to guests at the forum by Sochi 2014 General Partner Russian Railways. Guests were also interested in seeing the transport infrastructure layouts that will be created by the company for the Games.
PricewaterhouseCoopers (PWC), Partner and Official Supplier of Professional Services for Sochi 2014, showed the guests a 3D model of the city of Sochi in 2014. At the forum, PWC also presented its study on the influence of sporting events on a scale of the Olympics on the host country.
Kommersant Publishing House, one of the official Sochi 2014 suppliers launched a special supplement at the forum: Kommersant Business Guide (https://owa.sochi2014.com/OWA/redir.aspx?C=686afc2abdd3435189d4c23218d92d79&URL=http%3a%2f%2fkommersant.ru%2fapps%2flist%2f1>and" target=_new>http://kommersant.ru/apps/list/1https://owa.sochi2014.com/OWA/redir.aspx?C=686afc2abdd3435189d4c23218d92d79&URL=http%3a%2f%2fkommersant.ru%2fapps%2flist%2f1>and> Kommersant Review (https://owa.sochi2014.com/OWA/redir.aspx?C=686afc2abdd3435189d4c23218d92d79&URL=http%3a%2f%2fkommersant.ru%2fapps%2f66944>)," target=_new>http://kommersant.ru/apps/66944https://owa.sochi2014.com/OWA/redir.aspx?C=686afc2abdd3435189d4c23218d92d79&URL=http%3a%2f%2fkommersant.ru%2fapps%2f66944>),> which was available from partner stands and from the Kommersant FM studio.
The President and CEO of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko noted:
"We are pleased that our partners have successfully presented our joint projects at the St. Petersburg Economic Forum. Annually, it attracts thousands of participants, including directors of large Russian and foreign corporations. It is a good opportunity to bring information to them during the preparations for the Games and attract new investors to our projects."
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