SINERGI Sports Consulting is proud to announce the third edition of the SAWI course in sports marketing that will start on Tuesday, February 14th, 2017, under the Direction of Nadia Atienza, Marketing & Communications Expert.
This course, lasting over a period of four months and giving access to a SAWI Diploma in Sports Marketing, is aimed to different profiles : on the one hand, Marketing or Communications Managers/Coordinators in a company or organisation and looking at a career move in the sports industry or, in the other hand, professionals active in the sports area willing to get expertise and knowledge in the marketing functions of a sports entity.
The aim is to give a 360° vision to the leaders of tomorrow in the sports marketing field, by preparing them to have a leading function in a professional and practical way.
Nadia Atienza, Marketing & Communications Expert and SAWI Course Director in sports marketing, said : « Over the last twenty years, the sports industry has been having a growing impact on the world economy, investing in public infrastructure, mobilising resources and creating new professions and jobs.
Sports, when seen as a highly emotional and inspirational tool for people at a large scale, seems easy to understand. However sports has its own codes and specificities that professionals interested in working in this area should know.
It is therefore essential to professionalize this field in order to make experts perfectly aware of the specificities of the sports environment. »
Skills developed during the course :
- To understand the role and necessity of marketing in the sports industry
- To elaborate concepts and marketing strategies specific to sports
- To understand and acknowledge the basics of the sports market and its major actors, at national and international level (federations, associations and clubs, sports departments in cities and regions, tourist offices, events and organisers, agencies, brands, etc.)
- To plan, implement and control marketing and communication actions
- To understand and to be able to use the different marketing and communication services and tools applicable to sports (sponsorship, communication and media, digital strategy, TV rights)
- To get to know the basics of sports law, notably contract law
- To assess oneself to be able to do an assertive self-positioning within the sports market
Several lecturers, well-known in their field of expertise, have already confirmed their participation to the 2017 course in sports marketing (the list is non-exhaustive as more lecturers are getting involved):
Eric Amstein – Sponsorship Activation Project Manager, FIS World Championships 2017
Nadia Atienza - Marketing & Communications Expert
Jérôme Brunet-Moret – Production Manager RTSsport.ch
Jacky Delapierre & Adamo Vionnet – Director & Technical Director, Athletissima
Christel Deshaie – Strategic Planning Project Manager, IOC
Corinne Druey – Communications Consultant, SYNTAGME
Alexandre Dufault – Manager Broadcaster Servicing & Implementation
Thierry Huron – Marketing & Communications Expert, ex-TAG Heuer
Patrick Koller – Communications Director, FIBA
Nicolaus Marshall – Event Management Expert
Sonya Martin Pfister – President, Booster Bridge
Nicolas Nervi – Marketing Director, Bemore
Sébastien Rytz – Marketing & Communications Manager, Craft Sportswear
Giancarlo Sergi – President, Swiss Basketball & Managing Director, SINERGI Sports Consulting
Pascal Schluechter – Marketing Manager, BCN
Serge Vittoz – Attorney-of-law specialised in sports, CPV Partners
Chris Wolf – Commercial & Marketing Director, Lausanne Hockey Club
The course will take place in the SAWI headquarters in Lausanne. The participation to a major sports event and the visit of an international sports federation’s headquarters is also included in the course.
An information session will be held as follows :
Tuesday, December 13th, 2016 at 18.30 – SAWI headquarters in Lausanne
Click here to register : Information Session Registration
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