Shakeup for Munich 2018 Olympic Bid

(ATR) Munich 2018 is offering little explanation over the departure of Richard Adam as managing director of the Winter Olympic bid.

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MUNICH, GERMANY - OCTOBER 16:  Richard Adam, Joint Managing Director of Munich 2018  poses in front of the offical logo during the launch of Munich's city phase application bid for the 2018 Olympic Winter Games at the BMW Welt on October 16, 2009 in Munich, Germany.  (Photo by Alexander Hassenstein/Bongarts/Getty Images) *** Local Caption *** Richard Adam
MUNICH, GERMANY - OCTOBER 16: Richard Adam, Joint Managing Director of Munich 2018 poses in front of the offical logo during the launch of Munich's city phase application bid for the 2018 Olympic Winter Games at the BMW Welt on October 16, 2009 in Munich, Germany. (Photo by Alexander Hassenstein/Bongarts/Getty Images) *** Local Caption *** Richard Adam

(ATR) Munich 2018 is offering little explanation over the departure of Richard Adam as managing director of the Winter Olympic bid.

German media reports say Adam, who joined the bid 16 months ago, had endured a difficult relationship with bid CEO

Willy Bogner and joint managing director Bernhard Schwank and was forced to resign.

A two-sentence statement from Munich 2018 sheds little light on the departure.

"Munich 2018 Bid Committee has today announced that Joint Managing Director, Richard Adam, will be leaving the full time employment of the Bid Committee but will remain as an adviser to Munich 2018.

"The executive board is now formed of CEO, Willy Bogner, and Managing Director, Bernhard Schwank," the statement concludes.

No elaboration is provided nor is any distinction made as to whether Adam resigned or was sacked.

Despite his responsibilities covering marketing and communications, in recent months Adam appeared to have been increasingly sidelined from the leadership, with Schwank and lately Bogner becoming the main spokesmen for the bid.

According to DPA, Adam has not been involved in Munich 2018 activities for around two weeks.

Adam, the former head of the Bavaria Tourism Board, played a key role in the bid's fundraising activities. Munich sponsors include Adidas, BMW, Deloitte, German bank group, Sparkassen-Finanzgruppe, Munich Airport and Munich Fair. More than two-thirdsof the $40 million bid budget has been secured.

Michael Vesper, chairman of the supervisory board of Munich 2018, told DPA that Adam would not be replaced in the role.

News of Adam's exit from Munich 2018 comes just a week after the German bid and its two rivals in the 2018 bid race, Pyeongchang and Annecy, handed over their applicant files to the IOC.

The upheaval may be seized to the advantage by the Korean and French bids which were ranked behind Munich in the first Around the Rings analysis of the 2018 bids.

Munich's Olympic plan is based around a 'Two-Park' concept, which calls for the modification of some 1972 Olympic venues. The city would stage ice events, with snow events at Garmisch-Partenkirchen and sliding events at Koenigssee.

A group of IOC technical experts will analyze the applicant files submitted by the three bids and pass along their findings to the IOC Executive Board, which will decide on June 21 whether to cut any of the three cities from the final phase of the campaign. The IOC vote on the 2018 city comes on July 6, 2011.

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Written by Mark Bisson.

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